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Research That Makes A Difference
The nationally recognized Center for Marketing and Public Policy
Research at the Villanova School of Business is a respected
outlet for scholarship and leadership on marketing and public
policy issues. The center’s mission is to provide research that
guides sound policy incorporating the perspectives of business,
regulators and policy-makers, consumers, and future business
leaders.
The Center for Marketing and Public Policy Research engages in several activities to fulfill its mission:
The 2008 AMA Marketing and Public
Policy Conference: May 29–31, 2008
"Life, Liberty, and the Pursuit
of Sound Policy: Research at the Birthplace of Our Democracy"
In 2008, the center will again host the American Marketing
Association (AMA) Marketing and Public Policy Conference at the
Villanova School of Business. The conference will examine
current issues and trends in marketing and public policy from
the perspectives of business, government, and academia.
Click here to learn more about the conference.
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