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Research That Makes A Difference

The nationally recognized Center for Marketing and Public Policy Research at the Villanova School of Business is a respected outlet for scholarship and leadership on marketing and public policy issues. The center’s mission is to provide research that guides sound policy incorporating the perspectives of business, regulators and policy-makers, consumers, and future business leaders.

The Center for Marketing and Public Policy Research engages in several activities to fulfill its mission:


The 2008 AMA Marketing and Public Policy Conference: May 29–31, 2008

"Life, Liberty, and the Pursuit of Sound Policy: Research at the Birthplace of Our Democracy"

In 2008, the center will again host the American Marketing Association (AMA) Marketing and Public Policy Conference at the Villanova School of Business. The conference will examine current issues and trends in marketing and public policy from the perspectives of business, government, and academia.

Click here to learn more about the conference.

Journal of Public Policy & Marketing

The center is the academic home to the Journal of Public Policy & Marketing, the leading journal in the field. The journal publishes articles that examine how marketing practice shapes—and is shaped by—societally important factors including ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. Learn more about the Journal of Public Policy & Marketing.

Faculty Research
Faculty members within the center are respected thought leaders who examine issues across a broad range of industries. They conduct high-impact research incorporating perspectives from multiple disciplines. Faculty members are supported by an impressive advisory board comprised of diverse leaders from business, government, and academia. Learn more about center faculty research.

Field Experience Program in Marketing and Public Policy
The center is committed to educating the next generation of leaders in business, government, and academia. The newly established Field Experience Program—a unique 10-week internship opportunity—offers a select group of VSB sophomores and juniors the opportunity to gain practical experience working in the exciting field of marketing and public policy. Learn more about the Field Experience Program.

For more information about the Center for Marketing and Public Policy Research, contact:
John C. Kozup, Ph.D., Director
 

Villanova will host the 2008 American Marketing Association Marketing and Public Policy Conference.
 

Thought Leadership and Editorial Appointments

Ronald P. Hill, Ph.D
Editor, Journal of Public Policy & Marketing

John Kozup, Ph.D.
Special Issue Editor, The Journal for Consumer Affairs "Financial Literacy: Public Policy and Consumers' Self-Protection" (2007)

Charles R. Taylor, Ph.D.
Associate Editor, Journal of Public Policy & Marketing

Special Issue Editor:
-Journal of Advertising "Advertising regulation and self-regulation" (2009)
-Psychology and Marketing "Issues on e-commerce and mobile commerce" (2008)
-Advances in International Marketing
"Buyer behavior" (2007)

For more information about the Center for Marketing and Public Policy Research, contact:
John C. Kozup, Ph.D. Director