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Policy-Based Research

The nationally recognized Center for Marketing and Public Policy Research at the Villanova School of Business is a respected outlet for scholarship and leadership on marketing and public policy issues. The center’s mission is to provide research that guides sound policy incorporating the perspectives of business, regulators and policy-makers, consumers, and future business leaders.

The Center for Marketing and Public Policy Research engages in several activities to fulfill its mission:

Journal of Public Policy & Marketing

The center is the academic home to the Journal of Public Policy & Marketing, the leading journal in the field. The journal publishes articles that examine how marketing practice shapes—and is shaped by—societally important factors including ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. Learn more about the Journal of Public Policy & Marketing.

International Journal of Advertising (IJA)

The center is also the academic home of the International Journal of Advertising (IJA). The journal publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. Learn more about the International Journal of Advertising.

Faculty Research
Faculty members within the center are respected thought leaders who examine issues across a broad range of industries. They conduct high-impact research incorporating perspectives from multiple disciplines. Faculty members are supported by an impressive advisory board comprised of diverse leaders from business, government, and academia. Learn more about center faculty research.

Field Experience Program in Marketing and Public Policy
The center is committed to educating the next generation of leaders in business, government, and academia. The newly established International Field Experience Program—a unique 10-week internship opportunity—offers a select group of VSB sophomores and juniors the opportunity to gain practical experience working in the exciting field of marketing and public policy. Learn more about the Field Experience Program.
 

Thought Leadership and Editorial Appointments

Ronald P. Hill, PhD
Editor, Journal of Public Policy & Marketing

John Kozup, PhD
Special Issue Editor, The Journal for Consumer Affairs "Financial Literacy: Public Policy and Consumers' Self-Protection" (2008)

Associate Editor, International Journal of Advertising

Charles R. Taylor, PhD
Editor, International Journal of Advertising

Special Issue Editor:
-Journal of Advertising "Advertising regulation and self-regulation" (2009)
-Psychology and Marketing "Issues on e-commerce and mobile commerce" (2008)
-Advances in International Marketing
"Buyer behavior" (2007)
For more information about the Center for Marketing and Public Policy Research, contact:
John C. Kozup, PhD Director