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Policy-Based Research

The nationally recognized Center for Marketing and Public Policy Research at the Villanova School of Business is a respected outlet for scholarship and leadership on marketing and public policy issues. The center’s mission is to provide research that guides sound policy incorporating the perspectives of business, regulators and policy-makers, consumers, and future business leaders.

The Center for Marketing and Public Policy Research engages in several activities to fulfill its mission:

Journal of Public Policy & Marketing

The center is the academic home to the Journal of Public Policy & Marketing, the leading journal in the field. The journal publishes articles that examine how marketing practice shapes—and is shaped by—societally important factors including ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. Learn more about the Journal of Public Policy & Marketing.

Second Transformative Consumer Research Conference

The World We All Want Conference

Join us for the 2009 TCR conference at Villanova University. The purpose of this conference is to bring together consumer researchers to discuss how our scholarship and actions can help alleviate the most pressing social and economic problems. This conference is specifically designed to create spaces for dialogue and intellectual exchange. We offer a unique experience aimed at fostering trans-disciplinary networks and exploring diverse visions for the future.

Click here to learn more about the conference.

The 2008 AMA Marketing and Public Policy Conference

"Life, Liberty, and the Pursuit of Sound Policy: Research at the Birthplace of Our Democracy"

In 2008, the center again hosted the American Marketing Association (AMA) Marketing and Public Policy Conference at the Villanova School of Business. The conference examined current issues and trends in marketing and public policy from the perspectives of business, government, and academia.

Click here to read the conference summary.

Faculty Research
Faculty members within the center are respected thought leaders who examine issues across a broad range of industries. They conduct high-impact research incorporating perspectives from multiple disciplines. Faculty members are supported by an impressive advisory board comprised of diverse leaders from business, government, and academia. Learn more about center faculty research.

International Field Experience Program in Marketing and Public Policy
The center is committed to educating the next generation of leaders in business, government, and academia. The newly established International Field Experience Program—a unique 10-week internship opportunity—offers a select group of VSB sophomores and juniors the opportunity to gain practical experience working in the exciting field of marketing and public policy. Learn more about the International Field Experience Program.

Villanova will host the 2009 Transformative Consumer Research Conference.

Thought Leadership and Editorial Appointments

Ronald P. Hill, PhD
Editor, Journal of Public Policy & Marketing

John Kozup, PhD
Special Issue Editor, The Journal for Consumer Affairs "Financial Literacy: Public Policy and Consumers' Self-Protection" (2008)

Associate Editor, International Journal of Advertising

Charles R. Taylor, PhD
Editor, International Journal of Advertising

Special Issue Editor:
-Journal of Advertising "Advertising regulation and self-regulation" (2009)
-Psychology and Marketing "Issues on e-commerce and mobile commerce" (2008)
-Advances in International Marketing
"Buyer behavior" (2007)
For more information about the Center for Marketing and Public Policy Research, contact:
John C. Kozup, PhD Director