The Center for Marketing and Public Policy Research at the Villanova School of Business supports research and scholarship on marketing and public policy issues, examining the impact of regulation on the business community, consumers, and society. Its mission is to produce cutting-edge research that influences sound policy at the local, state, and national levels.

Faculty members within the center are thought leaders who examine issues across a wide range of industries. They conduct high-impact research that requires a broad representation of interests from multiple areas. Faculty members are supported by the center’s diverse advisory board, which is comprised of leaders from business, government, and academia.

Highly active on the front lines of the national dialogue surrounding marketing and public policy, the center supports three of the most important sources of thought leadership in the field: serving as home to the Journal of Public Policy & Marketing, the leading journal in the discipline, the International Journal of Advertising and host of the 2011 American Marketing Association (AMA) Marketing and Public Policy Conference.

The center is also committed to educating the next generation of leaders in business, government, and academia. The center supports events, student-faculty research collaborations, the Field Experience Program in Marketing and Public Policy, a Distinguished Speaker Series, and the Marketing Professionals Showcase. These events and programs provide students with opportunities to interact with leaders and to gain hands-on experience in the marketing and public policy arena.