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A vital aspect of the mission of the Center for Marketing and
Public Policy Research is to foster
relationships among industry leaders, lawmakers, regulators, the
legal profession, and consumer groups. In addition, the center
strives to expose business students at Villanova to
thought leaders in marketing and public policy.
Towards this end, the center sponsors a variety of events,
including lectures, industry forums, conferences, and networking
programs on the Villanova campus and at outside venues.
Upcoming Events
- Third Annual Marketing Professionals Showcase
Tuesday, February 24, 2009
Villanova Room, Connelly Center, Villanova University
Come hear William R. (Bill) McDermott President and CEO, SAP Americas deliver
the keynote address on how an organization sustains its vitality through the
influx of fresh talent and new ideas and the enthusiasm to execute them.
Support VSB Marketing students as they demonstrate their project work. Also,
plan on staying for a Networking Reception which will provide you with the
opportunity to meet & greet with alumni and other professionals from the
marketing field who are interested in considering VSB students for marketing
positions and internships. Click
here to register for the showcase.
- Second Transformative Consumer Research
Conference:
"The World We All Want Conference" Sponsored by Halloran Philanthropies
June 26-28, 2009
Join us for the 2009 TCR conference at Villanova University. The purpose of this
conference is to bring together consumer researchers to discuss how our
scholarship and actions can help alleviate the most pressing social and
economic problems. This conference is specifically designed to create spaces
for dialogue and intellectual exchange. We offer a unique experience aimed at
fostering trans-disciplinary networks and exploring diverse visions for the
future.
Click here to learn more about the conference.
Recent Events
- AMA Marketing and Public
Policy Conference:
"Life, Liberty, and the Pursuit of Sound Policy: Research at the Birthplace of Our Democracy"
May 29–31, 2008
Philadelphia, PA (Loews Hotel)
In 2008, the center again hosted the American Marketing Association (AMA)
Marketing and Public Policy Conference at the Villanova School of Business. The
conference examined current issues and trends in marketing and public policy
from the perspectives of business, government, and academia.
Click here to read the conference summary.
-
Fostering Financial
Learning: The Impact of Financial Disclosure and Education
on Investors
Friday, January 19, 2007 Malvern, PA (Vanguard Corporate Headquarters)
At this multidisciplinary forum on
financial literacy, co-sponsored by Vanguard, attendees heard from experts drawn from the
academic, legal, regulatory, and business communities. Lori Schock, Acting Director, Office of
Investor Education and Assistance, U.S. Securities and
Exchange Commission, delivered keynote remarks.
Click here for more information and program materials.
- Distinguished Speakers Series
The Distinguished Speakers Series brings a variety of industry, government, and academic experts
to campus to speak with business leaders active in the center,
as well as faculty and students. Recent speakers include former
U.S. Representative Michael G. Oxley, co-author of the landmark
Sarbanes-Oxley Act; Suzanne Petrella, Vice President of
Corporate Accounts at Johnson & Johnson Health Care Systems;
Professor David Stewart, Editor of the Journal of the Academy of
Marketing Science; and Stephen J. McConnell, Esq., of the Dechert, LLP
law firm.
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