A vital aspect of the mission of the Center for Marketing and Public Policy Research is to foster relationships among industry leaders, lawmakers, regulators, the legal profession, and consumer groups. In addition, the center strives to expose business students at Villanova to thought leaders in marketing and public policy.

Towards this end, the center sponsors a variety of events, including lectures, industry forums, conferences, and networking programs on the Villanova campus and at outside venues.

Upcoming Events

• Third Annual Marketing Professionals Showcase
  Tuesday, February 24, 2009
  Villanova Room, Connelly Center, Villanova University
  
  Come hear William R. (Bill) McDermott President and CEO, SAP Americas deliver the keynote address on how an organization sustains its vitality through the influx of fresh talent and new ideas and the enthusiasm to execute them. Support VSB Marketing students as they demonstrate their project work. Also, plan on staying for a Networking Reception which will provide you with the opportunity to meet & greet with alumni and other professionals from the marketing field who are interested in considering VSB students for marketing positions and internships. Click here to register for the showcase.
  
  
• Second Transformative Consumer Research Conference: "The World We All Want Conference" Sponsored by Halloran Philanthropies
  June 26-28, 2009
  
  Join us for the 2009 TCR conference at Villanova University. The purpose of this conference is to bring together consumer researchers to discuss how our scholarship and actions can help alleviate the most pressing social and economic problems. This conference is specifically designed to create spaces for dialogue and intellectual exchange. We offer a unique experience aimed at fostering trans-disciplinary networks and exploring diverse visions for the future. Click here to learn more about the conference.

Recent Events

• AMA Marketing and Public Policy Conference:
  "Life, Liberty, and the Pursuit of Sound Policy: Research at the Birthplace of Our Democracy"
  May 29–31, 2008
  Philadelphia, PA (Loews Hotel)
  
  In 2008, the center again hosted the American Marketing Association (AMA) Marketing and Public Policy Conference at the Villanova School of Business. The conference examined current issues and trends in marketing and public policy from the perspectives of business, government, and academia. Click here to read the conference summary.
  
  
• Fostering Financial Learning: The Impact of Financial Disclosure and Education on Investors
  Friday, January 19, 2007
  Malvern, PA (Vanguard Corporate Headquarters)
  
  At this multidisciplinary forum on financial literacy, co-sponsored by Vanguard, attendees heard from experts drawn from the academic, legal, regulatory, and business communities. Lori Schock, Acting Director, Office of Investor Education and Assistance, U.S. Securities and Exchange Commission, delivered keynote remarks. Click here for more information and program materials.
   
• Distinguished Speakers Series
  The Distinguished Speakers Series brings a variety of industry, government, and academic experts to campus to speak with business leaders active in the center, as well as faculty and students. Recent speakers include former U.S. Representative Michael G. Oxley, co-author of the landmark Sarbanes-Oxley Act; Suzanne Petrella, Vice President of Corporate Accounts at Johnson & Johnson Health Care Systems; Professor David Stewart, Editor of the Journal of the Academy of Marketing Science; and Stephen J. McConnell, Esq., of the Dechert, LLP law firm.