A vital aspect of the mission of the Center for Marketing and Public Policy Research is to foster relationships among industry leaders, lawmakers, regulators, the legal profession, and consumer groups. In addition, the center strives to expose business students at Villanova to thought leaders in marketing and public policy.

Towards this end, the center sponsors a variety of events, including lectures, industry forums, conferences, and networking programs on the Villanova campus and at outside venues. The Center also offers a chance for VSB students to be immersed in the various marketing and public policy fields through our Field Experience Program in Marketing and Public Policy.

New Programs & Upcoming Events

• Board Member Commentary and Publication Series
  This initiative will allow many of our leading business, governmental, legal and academic members to write a short analysis or review of an issue in their area of expertise. The commentary will be targeted to an undergraduate audience, a graduate audience, or an executive audience.
  
  Click here to view a sample Executive Commentary piece by Robert B. Murphy, Esq. (Executive Board member)

• "Create a Course" Program
  The Center has been very successful in achieving "first mover" status on topics that benefit our students in the domestic and international marketplace. Courses within the “Create a Course” Program are sponsored at the individual or corporate level. At the graduate and executive level, high-level research consultancies and faculty research can be included in the "scope of work" for the course.

Sponsored Programs & Events

• 2011 American Marketing Association Marketing and Public Policy Conference
  


• 2011 Public Policy and Marketing Doctoral Student Workshop
  
  
• ETF Conference in NY
  Wednesday, February 16, 2011
  New York Marriott Marquis Hotel, Times Square
  
  
• Wine Branding Conference
  Tuesday, February 22, 2011
  Villanova Conference Center
  
  
• Annual Marketing Professionals Showcase
   
• Distinguished Speakers Series
  The Distinguished Speakers Series brings a variety of industry, government, and academic experts to campus to speak with business leaders active in the center, as well as faculty and students. Recent speakers include former U.S. Representative Michael G. Oxley, co-author of the landmark Sarbanes-Oxley Act; Suzanne Petrella, Vice President of Corporate Accounts at Johnson & Johnson Health Care Systems; Professor David Stewart, Editor of the Journal of the Academy of Marketing Science; and Stephen J. McConnell, Esq., of the Dechert, LLP law firm.



• Field Experience Program in Marketing and Public Policy
  The Center for Marketing and Public Policy Research recently created the Field Experience Program in Marketing and Public Policy, a 10-week summer internship. The program offers a select group of VSB sophomores and juniors the opportunity to gain practical experience in the exciting field of marketing and public policy. All VSB majors are eligible for this unique new program.