Ronald Paul Hill is the Richard J. and Barbara Naclerio Endowed Chair, Villanova School of Business and Senior Associate Dean, Intellectual Strategy. He has authored over 125 journal articles, book chapters, and conference papers on a variety of topics. Areas include environmental management, corporate social responsibility, impoverished consumer behavior, business ethics, and public policy. Outlets for this research include Journal of Marketing Research, Journal of Consumer Research, Business and Society, Journal of Business Ethics, Human Rights Quarterly, Organizational Dynamics, Journal of Public Policy and Marketing, and Journal of Management Inquiry. His term as Editor of the Journal of Public Policy and Marketing extends from July 1, 2006 until June 30, 2009.

Dr. Julie L. Ozanne is the Sonny Merryman Professor of Marketing at Virginia Tech’s Pamplin College of Business. Her research has focused on the problems of poverty and health care access in rural Appalachia, the struggles of low literate adults in the marketplace, illegal consumption among juvenile delinquents, environmentally sensitive consumption, and consumer activism. She specializes in alternative methodologies for the study of social problems, such as interpretive, critical, feminist, and participatory action research methods. Her work has appeared in the Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of International Business Studies, The Handbook of Qualitative Research Methods in Marketing, Product and Market Development for Subsistence Marketplaces, among other outlets. Her research has won the JCR Ferber award and she was a Visiting Erskine Scholar at the University of Canterbury in Christchurch. She is on the editorial board of Journal of Consumer Research, Journal of Public Policy & Marketing and Consumption, Culture, & Markets and is a member of the ACR advisory council.

Madhu Viswanathan has been on the faculty at the University of Illinois, Urbana- Champaign, since 1990. He focuses on two programs of research; measurement and research methodology, and literacy, poverty, and marketplace behaviors. His work in measurement and research methodology includes a book entitled Measurement Error and Research Design (Sage, 2005). His research on literacy, poverty, and marketplace behaviors examines low-literate consumer behavior in the US and low-literate buyer and seller behavior in subsistence marketplaces. This work has been supported by grants from the National Science Foundation, USA, and the Social Science and Humanities Research Council, Canada. Publications stemming from this research include a book published by Springer in an education series in alliance with UNESCO entitled Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (2008). His research is applied through the Marketplace Literacy Project (www.marketplaceliteracy.org), a non-profit organization that he founded and directs. He has served in several positions in academic organizations as Membership Chair (1999-2000) and Secretary-Treasurer in the Society for Consumer Psychology; as the Chair of the Consumer Behavior Special Interest Group, as Consumer Behavior Track Chair (1997 in the American Marketing Association. He is currently serving on the editorial boards of the Journal of Consumer Psychology, the Journal of Macromarketing and Psychology and Marketing and has served on the editorial board of the Journal of Consumer Research. He has run several national conferences including the Annual Conference of the Society for Consumer Psychology (1999), the American Marketing Association Winter Educators’ Conference (2001), and the first Subsistence Marketplaces Conference (2006) and is currently chairing the second Subsistence Marketplaces Conference (2008).

Poverty

Dipankar Chakravarti is The Ortloff Professor of Business and Professor of Marketing at the Leeds School of Business, University of Colorado, Boulder, USA. Dr. Chakravarti has written extensively on managerial and consumer decision making in marketing and is among the most published and cited authors in the major scholarly marketing and consumer behavior journals. His papers appear in the Journal of Consumer Psychology, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of the Academy of Marketing Science, Marketing Science, Management Science, Marketing Letters, Competitive Intelligence Review, and in scholarly books such as the Annual Review of Psychology. He has received several research awards from the American Marketing Association (AMA) and the Association for Consumer Research (ACR), including the 1994 ACR/JCR award for the best article to appear in the Journal of Consumer Research during 1991-93. He is a former Editor of JCP, and a current or former member of the editorial review boards of JCP, JCR, JMR and JM, among others. A lifetime fellow and Past-President of the Society for Consumer Psychology and a former Director-Academic of ACR, Dipankar has been recognized for his research contributions by the AMA, ACR and SCP.

José Antonio Rosa is Professor of Marketing and Sustainable Business Practices at the University of Wyoming. Among his current research interests are the links between hope and innovativeness among subsistence consumer and implications for their personal and community welfare and energy consumption. Rosa is also studying the role of body knowledge in creative imagination, both in the US and among consumer in Latin American countries, and the role of body knowledge in creative imagination by professionals involved in problem solving and product development tasks. In addition to his work on innovativeness, Rosa is involved in research into the use of coupons by ethnic minority groups, the influence of body knowledge on consumer purchases of apparel on the Internet, how low-literacy and low-numeracy consumers navigate retail environments that are geared to medium to high levels of literacy and numeracy skills, and the role of commitment and relationships in the sustainment of micro-enterprises in developing economies. Rosa has conducted research into the commitment and motivation exhibited by members of network marketing organizations, product markets as socio-cognitive phenomena, body knowledge in consumer and managerial sense making and purchase behaviors, and the influence of prior purchase satisfaction on buying groups attitudes and decisions. His research has been published in Marketing Science, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Business Research, and the Academy of Management Journal.

Materialism

Jim Burroughs is Associate Professor of Commerce at the McIntire School of Commerce, University of Virginia. His research interests are in the areas of creativity, materialism, and consumer well-being. He has published numerous journal articles, book chapters, and conference papers in such outlets as the Journal of Consumer Research, the Journal of Consumer Psychology, and the Handbook of Consumer Psychology, among others. He currently serves on the Editorial Review Board of the Journal of Consumer Research. Over the past 15 years he has been an active member of the Association for Consumer Research, serving in numerous capacities including as a member of Board of Directors (Advisory Member). He has also been actively involved in the Transformative Consumer Research movement, and received one of the Association’s first Transformative Research grants.

Lan Nguyen Chaplin is Assistant Professor of Marketing at the Eller College of Management, University of Arizona. She received her Ph.D. in marketing from the University of Minnesota in 2003. Professor Chaplin’s research interests broadly focus on children’s consumer behavior and well-being. Her work on the development of materialism in children won the ACR-Sheth Dissertation award for public purpose research and has appeared in the Journal of Consumer Research. She has co-chaired both Midwest Materialism Conferences and currently conducts transformative consumer research on topics such as the effect of materialism on children’s prosocial behavior, the effects of virtual worlds on children’s self-concepts, the development of consumption constellations in children, and children’s happiness. Dr. Chaplin has also won numerous teaching awards.

Developing Markets

Clifford J. Shultz, II is Professor and Marley Foundation Chair at the Arizona State University, Morrison School of Management and Agribusiness; he also serves as Faculty Affiliate at the School of Global Studies, Center for Asian Studies, Melikian Center, and W.P. Carey School of Business; he is a Fellow of the Harvard-Fulbright Vietnam Program. Dr. Shultz is regarded as a leading authority on marketing and development, with a particular focus on Southeast Asia and the Balkans. He currently is administering research projects and consultancies to improve market systems and to enhance life quality in several recovering economies. Dr. Shultz serves as President of the International Society of Markets and Development, Editor of the Journal of Macromarketing, and serves on several editorial and policy boards; he has over 100 scholarly publications in the forms of articles, books, chapters and proceedings. He co-edited Consumption in Marketizing Economies, published by JAI Press, Marketing Contributions to Democratization and Socioeconomic Development, published by Sveucilišna knjižnica; co-authored a monograph for the United Nations on small business development in transition economies and most recently co-authored/edited Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand, published by M.E. Sharpe. Dr. Shultz has served as a Fulbright Scholar in Vietnam and Croatia, and has received grants and awards for his scholarship and field projects.

Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing and Henry B. Arthur Fellow for Business Ethics at Harvard Business School. Deshpandé's primary research interest concerns the creation and implementation of customer-centric corporate culture. In a series of research papers he has profiled high performance, customer-centric companies in Asia, Europe, and the Americas. He has published several technical articles and monographs and was cited in an American Marketing Association study as one of the most highly published full professors in the marketing field. His most recent books include Developing a Market Orientation, Sage Publications, 1999, Using Market Knowledge, Sage Publications, 2001, and The Global Market: Managing the Challenges and Opportunities of Globalization, Jossey-Bass 2004 co-edited with John Quelch. He currently serves on the Editorial Boards of the Journal of Marketing and the Journal of Marketing Research, and has also served on the boards of the Journal of International Marketing, the International Journal of Research in Marketing, the Journal of Business Research, and the Asian Journal of Marketing. He is on the Board of Directors of the American Marketing Association and on the Executive Directors Council of the Marketing Science Institute. He has consulted with and taught executive seminars in a variety of companies in the U.S., Europe and Asia and has received several recognitions for both executive and MBA teaching.

Sustainable Consumption

William Kilbourne is Professor of Marketing at Clemson University, USA. His research interests are in the areas of macromarketing issues in globalization and the environment and the general area of marketing and society. Most recently, his attention has been directed to developing, both theoretically and empirically, the role of a society’s Dominant Social Paradigm in environmentally relevant consumption behavior and in materialistic values. The research agenda entails the cross-cultural comparison of both environmental and materialistic values. His publications have appeared in the Journal of Business Research, Journal of Macromarketing, Journal of Economic Psychology, Journal of Marketing Theory and Practice, the Journal of Advertising, Environment and Behavior, Marketing Theory, the Journal of Marketing Management, the Journal of the Academy of Marketing Science, and the Journal of Marketing Research, as well as numerous national and international conferences. He is currently on the editorial review boards of the Journal of Advertising, the Journal of Consumer Behaviour, the Journal of Macromarketing, and is co-editor of Global Policy and the Environment for the Journal of Macromarketing.

Andrea Prothero is Associate Professor of Marketing at University College Dublin, Ireland. Prior to moving to UCD in 1999 she lectured at Universities in Wales and Scotland. Andrea’s research broadly explores the area of Marketing in Society. Specific research projects have focused on, for example, advertising to children, motherhood and consumption, and sustainable consumption. The area of environmental marketing has been a key focus of Andrea’s work since the early 1990s and she has published widely in this area. Her research has appeared in the Journal of Macromarketing, Consumption, Markets and Culture,the European Journal of Marketing, the Journal of Business Research, at numerous international conferences, and in several edited books. Andrea was the Guest Editor of a special issue on Green Marketing in the Journal of Marketing Management in 1998 and she also currently serves as co-editor of the Global Policy and the Environment Track for the Journal of Macromarketing.

Empowering Consumers to Lead Healthier Lives

Lauren G. Block is Professor in the Department of Marketing and International Business in Baruch College’s Zicklin School of Business. Prior to Baruch, Dr. Block was on the faculty of New York University’s Stern School of Business. Dr. Block’s work is primarily in areas of health-persuasion and risk assessment. Much of her research examines how best to shape communications (e.g., advertisements) to change consumer health-related attitudes and behavior. Current research focuses on how best to use labeling and product packaging to facilitate healthier food and lifestyle decisions. Her work in these areas has been published in our field’s major journals, such as Journal of Public Policy & Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and American Journal of Public Health. Her research has been used by government to design health communications, and to help shape federal advertising policies. She was the recipient of the 2008 Richard W. Pollay Prize for Intellectual Excellence of Research on Marketing in the Public Interest. Dr. Block serves on the Editorial Review Board for the Journal of Consumer Research, and is a current Associate Editor for the Journal of Public Policy & Marketing. She also serves on the Ad Council Research Committee.

Sonya A. Grier is Associate Professor of Marketing at The Kogod School of Business at American University. Previously, she was a member of the first cohort of the Robert Wood Johnson Foundation Health and Society Scholar (H&SS) program at the University of Pennsylvania. Dr. Grier spent two years as a Visiting Scholar at the Federal Trade Commission and she was a Visiting Scholar with the Connolly Program in Business Ethics at Georgetown University. She also spent a semester at the University of Cape Town in South Africa conducting research on social influences on consumer response to targeted advertising. Professor Grier’s research converges on topics related to the influence of social context on consumer response, and the social impact of marketing efforts (both commercial and social), within and across cultures and countries. Her current research investigates the relationship between marketing efforts and consumer health-related behaviors, with a focus on obesity. Dr. Grier has published her research in leading marketing, psychology and health journals including the Journal of Public Policy and Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Social Psychology, Journal of Advertising, Academy of Marketing Science Review, American Journal of Public Health, Health Affairs and Annual Review of Public Health. She also serves as a member of the Board of Scientific Counselors for the Centers for Disease Control and Prevention (CDC) National Center for Health Marketing.

At Risk Groups

Elizabeth S. Moore is Associate Professor and Notre Dame Chair in Marketing at the University of Notre Dame. Her research interests are marketing in society, the effects of advertising on children, and intergenerational family studies. Professor Moore has published her research in the Journal of Marketing, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of the Academy of Marketing Science and the Journal of Macromarketing, as well as in book chapters and proceedings. She recently produced a Kaiser Family Foundation Report investigating online marketing to children, and has provided expert testimony on this topic to the Institute of Medicine, the Federal Trade Commission, and the Centers for Disease Control and Prevention. Her research has been recognized with “Best Article” Awards from the Journal of Consumer Research, and the Journal of Public Policy & Marketing. She serves on multiple editorial boards and is an Associate Editor of the Journal of Public Policy & Marketing. Prior to joining Notre Dame, she served on the faculties of Boston College and the University of Illinois, and is the recipient of several teaching awards.

Connie Pechmann is Professor of Marketing at The Paul Merage School of Business, University of California Irvine. Dr. Pechmann conducts controlled experiments to examine the effects of controversial and highly scrutinized forms of advertising on consumers, focusing primarily on comparative and tobacco-related advertising. She studies both commercial and public service messages and her work has implications for advertisers, public policy, and social marketing. Her work has published extensively in top marketing journals in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Public Policy & Marketing and has served on the editorial review boards for all of these journals. She has 66 published papers, reports and proceedings. She was listed a Top 50 Marketing Scholar in 2003 and in Who’s Who in Economics in 2002 based on her citation counts. Her 2002 JCR paper won best paper award in 2005 and she was named 2000 Journal of Consumer Research “Outstanding Reviewer.” She has received 7 grants amounting to $1.5 million dollars to study cigarette and antismoking ads and product and message placements on adolescents. She was on a panel that oversaw the National Youth Anti-Drug Media Campaign for the White House Office of National Drug Control Policy (1998 – 2004).

Social Justice

Jerome D. Williams is the F.J. Heyne Centennial Professor in Communication at the University of Texas at Austin, with a joint appointment in the Center for African and African American Studies. He has served as Director of the Center for Marketplace Diversity at Howard University, and was on Penn State faculty for fourteen years. He has been a visiting professor in Singapore, Hong Kong, and Jamaica, in addition to being the Whitney M. Young Visiting Associate Professor at Wharton, and a visiting professor at the University of Michigan. He conducts research on multicultural consumer behavior, Internet privacy, and public health communication issues. He was a member of the Institute of Medicine Committee that authored the report on food marketing to children that was requested by Congress and sponsored by the U.S. CDC. He is co-editor of a book on diversity in advertising and co-author of a forth-coming book on consumer racial profiling. He sits on the AMA Foundation Board and the Editorial Board of three journals.

Linda M. Scott is Professor of Marketing at the University of Oxford. Her research currently focuses on market-based means to empower women economically, especially in developing countries. Scott’s previous work, especially her book, Fresh Lipstick: Redressing Fashion and Feminism, has looked at the ways the modern market has created openings for women to achieve economic and social autonomy in the past and has raised questions about how such lessons can be applied in a contemporary context. Professor Scott has research projects in place in both Asia and Africa and works with several major multinationals and global NGOs. She has published widely in such journals as Journal of Consumer Research, Advertising and Society Review, Journal of Advertising, Journal of Popular Culture, Journal of Strategic Marketing, and at numerous conferences and in many books.

Immigration, Culture and Ethnicity

Laurel Anderson is Associate Professor of Marketing at Arizona State University. She has degrees in both marketing and community health. Her expertise is in cultures, global and transformative consumer research. She focuses on creativity, going between cultural worlds, health well being, and challenges and strengths related to poverty, culture and immigration. In her research, she utilizes predominantly interpretive and community participatory action research methods. Her current research projects include a community action research project on diabetes with Hispanic immigrants and an indigenous population, adolescent socialization on the internet, stakeholders in a subsistence marketplace, Hispanic consumers going between different cultural worlds, generational differences in Hispanic immigrants, generational differences in computer literacy in India, consumer activism and the reclamation of public space. Her research has appeared in Journal of Consumer Research, Journal of Consumer Behavior, Interpretive Consumer Research, Marketing Education Review, and at numerous academic conferences. Previously, she was Director of Institute for International Management at Arizona State University. And prior to academics, she developed community health programs focused on children and families, including a crisis intervention center for children. She has lived and worked mainly in the United States, Italy, Japan, Thailand, and Iran.

David Crockett is Associate Professor of Marketing in the Moore School of Business at the University of South Carolina. Professor Crockett’s primary research interest is in sociological aspects of consumer behavior, particularly the consequences of social inequality. His research investigates the creation, manifestation, and resolution of class and racial inequality in the marketplace, and addresses public policy initiatives designed to alleviate inequality. His research has appeared in the Journal of Consumer Research, the Journal of Public Policy & Marketing, the Journal of Consumer Culture, the American Marketing Science Review, the Journal of Macromarketing, and at numerous professional conferences. He currently serves on the review board for the Journal of Consumer Research. Professor Crockett is a Consultant with the NAACP National Board of Directors and he serves on the South Carolina HIV/AIDS Council Advisory Board.