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2011 AMA Marketing and Public Policy
Conference
Washington, DC
June 2-4, 2011
“Emerging Concerns in an Increasingly Interconnected World.”
The Center for Marketing and Public Policy Research (CMPPR) brought leading scholars, business leaders, and government
experts from across the country to our nation’s capital for a
three-day national conference addressing major business and
public policy issues. Washington, DC played host to
cutting-edge research and thoughtful academic discussion as the
center hosted the annual American Marketing Association (AMA)
Marketing and Public Policy Conference.
About CMPPR
CMPPR thought leaders examine the impact of government
initiatives on business and consumer welfare. Currently home to
the International Journal of Advertising, as well as, the
Journal of Public Policy & Marketing—one of the world's leading
marketing journals—the center houses scholars who study the
effects of marketing strategies on consumers, competitors, and
the broader society; specifically, faculty experts in the
domestic policy, marketing and advertising, political science,
healthcare, and financial services arenas.
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