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May 29–31, 2008
"Life, Liberty, and the Pursuit of Sound
Policy: Research at the Birthplace of Our Democracy"
The 2008 Marketing and Public Policy Conference (MPPC) will be
held in Philadelphia, Pennsylvania at the Loews Hotel. The
conference offers easy access to attractions including
Independence Hall, the Liberty Bell, the Constitution Center,
and the Franklin Institute.
The MPPC has an extensive history of discussion on the impact of
marketing strategies and tactics on consumer, competitor, and
societal problems, the complex ways public policy actions affect
solutions to these problems, and the resulting influence of
these marketing interventions on marketing practices. Scholars
from a variety of academic disciplines are encouraged to attend
along with marketing professionals, lawyers, business leaders,
legislators and staff members, government representatives, and
consumer advocates.
Registration
To learn more about the 2008 AMA Marketing and Public Policy Conference and to register,
please
click here.
Conference Program
The 2008 AMA Marketing and Public Policy Conference program is now available.
Click here
to view the program.
Preconference Workshop
The Villanova School of Business is sponsoring a preconference workshop designed for
advanced PhD students, junior faculty, and academics who are interested in the field of
marketing and public policy. We are bringing together some of the thought leaders of the
field to provide this 3-day workshop.
Click here more information.
Please read below to learn more about each of these sessions.
Now It's Time to Dance
We would like you to come to the workshop with an idea for a
research project. The idea can be one created for the workshop
or one you have been working on. The important traits are: (1)
it falls within the broad marketing and society domain; (2) you
believe it could benefit from discussion with fellow workshop
participants; and (3) you have an interest in this topic.
We would like you to communicate your idea to the other participants prior to
coming to the workshop. In terms of how to communicate we suggest that you:
(a) limit your description to no more than 2 pages (1 would be better); and (b)
try to include answers to the questions listed below. Please provide
Justine
Rapp with an electronic copy by Friday, May 23rd.
1. How does it fit into the Brinberg & McGrath VIN system (identify the
domain(s) that is (are) best developed, and the path you are (hope to follow).
2. How will your work contribute to the marketing & society/transformative
consumer research domain(s)? Think in terms of the domain(s) to which your work
speaks; the audiences you wish to influence; and how you stakeholder groups you
seek to influence.
3. What is a major challenge your project faces because it seeks to contribute
to one of the substantive domain?
We have included the following readings to provide you with some perspective.
- A Network of Validity Concepts Within the Research Process by David Brinberg and Joseph E. McGrath
- Marketing and Society: An Historical Analysis by Joshua Wiener and Patrick E. Murphy
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The Perils of
N = 1 by William D. Wells
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Meaning and Mattering Through Transformative Consumer Research by David Glen Mick
The Distortion of Markets: Unintended Consequences of Public Policy
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Business Perceptions of the Role of Billboards in the US
Economy by Charles R. Taylor and George R. Franke
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Smokeless Tobacco Products as a Harm Reduction Mechanism
by Charles R. Taylor and Michael L. Capella
Alternative Perspectives and Paradigms for Research Method in Public Policy and Marketing
Please read this article
to orient yourself with the research methods that will be discussed during this session.
Business Unusual: Strategies and
Tactics for Building a Research Career
Skim the following articles to get an idea of the variety of topics and methods
we have used in our research. In this workshop we are going to help you develop
an idea that is an "eclectic" offshoot of the research idea you are developing
for the workshop. So, think about what you love, rather than what reviewers would
love.
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The Calcium Quandary: How
Consumers Use Nutrition Labels by Lauren G. Block and Laura A. Peracchio
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Conscious and
Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making by Thomas Kramer and Lauren Block
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Coping with
Marketplace Discrimination: An Exploration of the Experiences of Black Men by David Crockett, Sonya A. Grier, and Jacqueline A.
Williams
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Fast-Food Marketing and Children’s
Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample by
Sonya A. Grier, Janell Mensinger, Shirley H. Huang, Shiriki K. Kumanyika, and Nicolas Stettler
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How We Explain Depends on Whom We Explain: The Impact of Social
Category on the Selection of Causal Comparisons and Causal Explanations by Sonya A. Grier and Ann L. McGill
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Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion by
Sonya A. Grier and Rohit Deshpande
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The Federal Trade Commission's Report on the Marketing of Violent Entertainment to Youths: Developing Policy-Tuned Research
by Sonya A. Grier
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The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work by Caglar Irmak, Lauren G. Block, and Gavan J. Fitzimons
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