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Research in Action Faculty members within the Center for Marketing and
Public Policy Research are respected academics and
practitioners who examine issues across a broad range of
industries. They conduct high-impact research in multiple
disciplines, with the goal of advancing regulatory policy
that is guided by sound scholarship.
Faculty members are committed to affecting the policy-making
process and contribute high-level knowledge on a host of
issues at the forefront of national debate, including:
- financial education and investor disclosure;
- nutrition and dietary supplement labeling;
- direct-to-consumer advertising;
- pharmaceutical marketing;
- outdoor advertising and signage research;
- marketing and privacy concerns;
- advertising regulation and intellectual property;
- consumer products labeling; and
- social marketing endeavors.
View abstracts highlighting faculty members’ cutting-edge
research. Coming Soon!
The Journal of Public Policy & Marketing
The center is also the academic home of the
Journal of Public Policy & Marketing,
the leading journal in the field of marketing and public
policy. The journal features important articles examining
how various marketing practices affect and react to societal
factors. The center will host the Journal of Public
Policy & Marketing until 2009.
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