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Faculty Research
Research in Action

Faculty members within the Center for Marketing and Public Policy Research are respected academics and practitioners who examine issues across a broad range of industries. They conduct high-impact research in multiple disciplines, with the goal of advancing regulatory policy that is guided by sound scholarship.

Faculty members are committed to affecting the policy-making process and contribute high-level knowledge on a host of issues at the forefront of national debate, including:

  • financial education and investor disclosure;
  • nutrition and dietary supplement labeling;
  • direct-to-consumer advertising;
  • pharmaceutical marketing;
  • outdoor advertising and signage research;
  • marketing and privacy concerns;
  • advertising regulation and intellectual property;
  • consumer products labeling; and
  • social marketing endeavors.
View abstracts highlighting faculty members’ cutting-edge research. Coming Soon!

The Journal of Public Policy & Marketing

The center is also the academic home of the Journal of Public Policy & Marketing, the leading journal in the field of marketing and public policy. The journal features important articles examining how various marketing practices affect and react to societal factors. The center will host the Journal of Public Policy & Marketing until 2012.