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Faculty Research

Research in Action

Faculty members within the Center for Marketing and Public Policy Research are respected academics and practitioners who examine issues across a broad range of industries. They conduct high-impact research in multiple disciplines, with the goal of advancing regulatory policy that is guided by sound scholarship.

Faculty members are committed to affecting the policy-making process and contribute high-level knowledge on a host of issues at the forefront of national debate, including:

  • financial education and investor disclosure;
  • nutrition and dietary supplement labeling;
  • direct-to-consumer advertising;
  • pharmaceutical marketing;
  • outdoor advertising and signage research;
  • marketing and privacy concerns;
  • advertising regulation and intellectual property;
  • consumer products labeling; and
  • social marketing endeavors.

Faculty Abstracts

Click on the links to view abstracts highlighting faculty members’ cutting-edge research. More Coming Soon!

Kees, Jeremy, Scot Burton, and Andrea Heintz Tangari (forthcoming), "The Impact of Regulatory Focus, Temporal Orientation, and Fit On Consumer Responses Toward Health-Related Advertising," Journal of Advertising. PDF Abstract

Kees, Jeremy (forthcoming), "Temporal Framing in Health Advertising: The Role of Risk and Future Orientation" (forthcoming), Journal of Current Issues and Research in Advertising. PDF Abstract

Kees, Jeremy, Paula Fitzgerald Bone, John Kozup, and Pam Scholder Ellen (2008), "Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-to-Consumer Online Prescription Drug Promotions," Psychology and Marketing, 25 (7), 675-691. PDF Abstract

Howlett, Elizabeth, Jeremy Kees, and Elyria Kemp (2008), "The Role of Self-Regulation, Future Orientation, and Financial Knowledge in Long-Term Financial Decisions," Journal of Consumer Affairs, 42 (2), 223-242. PDF Abstract


The Journal of Public Policy & Marketing

The center is also the academic home of the Journal of Public Policy & Marketing, the leading journal in the field of marketing and public policy. The journal features important articles examining how various marketing practices affect and react to societal factors. The center will host the Journal of Public Policy & Marketing until 2012.

The International Journal of Advertising (IJA)

The center is also the academic home of the International Journal of Advertising (IJA). The journal publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. IJA is published five times a year.

For additional information about the International Journal of Advertising, please contact Dr. Charles R. Taylor, Editor, Dr. John Kozup, Associate Editor, or visit the International Journal of Advertising.