The center supports the mission of the Journal of Public
Policy & Marketing, which publishes articles that
examine ways in which marketing practice shapes—and is shaped by—societally
important factors including ecology, safety, health, consumer
vulnerability, deregulation, privacy, and the legal and
regulatory environments.
The journal serves a growing interest group and
illustrates the contribution that marketing plays in the legal
and regulatory venue. Published every six months, the Journal of Public
Policy & Marketing's
peer-reviewed articles help marketing professionals, professors,
and students keep abreast of the latest government regulations
and legal standards regarding marketing practices. Every
article, written by scholars from fields such as economics,
consumer affairs, government, marketing, and public policy,
contains new perspectives, empirical results, and research
methods. JPP&M also seeks to publish careful analyses of how
well consumers’ needs are being met as they strive to improve
the quality of their lives and make efficient choices against a
backdrop of sophisticated and innovative marketing activity.Learn more
For additional information about the Journal of Public
Policy & Marketing, please contact
Ronald P. Hill,
Editor, or visit
the
Journal of Public Policy & Marketing website.
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The Villanova School of Business is the academic home to the
Journal of Public Policy & Marketing through 2009.
Ronald P. Hill, VSB Senior Associate Dean for Intellectual
Strategy, serves as editor of the Journal of Public Policy &
Marketing.
Charles R. Taylor, John A. Murphy Professor of Marketing,
serves as an Associate Editor.
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