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Ronald Hill
Senior Associate Dean, Intellectual Strategy
Richard J. and Barbara Naclerio Chair
Professor, Marketing & Business Law
Bartley Hall Rm 1045
Marketing
800 Lancaster Avenue
Villanova, PA 19085
ronald.hill@villanova.edu
(610) 519-3256
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| Areas of Expertise |
- Branding; Strategic Planning; Consumer Behavior; Corporate Governance; Corporate Social Responsibility (CSR); Customer Satisfaction; Ethics; Leadership; Management; Marketing; Organizational Behavior; Poverty; Promotional Strategy; Public Health; Social Capital; Strategy.
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| Research Topics |
- Morality and ethics in marketing and across transnational corporations; use of CSR in promotional campaigns by global corporations; consumer information privacy and the rise of neuromarketing.
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| Courses Taught |
- Marketing Ethics; Marketing Management; Marketing Principles
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| Selected Publications |
- With Alison Watkins (2009), "The Profit Implications of Altruistic Versus Egoistic Orientations for Business-to-Business Exchanges," International Journal of Research in Marketing, forthcoming.
- With Alison Watkins (2009), "A Simulation of Business-to-Business Decision Making in a Relationship Marketing Context," Industrial Marketing Management, forthcoming.
- With Justine Rapp (2009), "Globalization and Poverty: Oxymoron or New Policies," Journal of Business Ethics, forthcoming.
- With Mark Wilson and Jeannie Gaines (2008), "Neuromarketing and Consumer Free Will," Journal of Consumer Affairs, forthcoming.
- With Jeannie Gaines and Mark Wilson (2007), "Consumer Behavior, Extended-Self, and Sacred Consumption: An Alternative Perspective from Our Animal Companions, Journal of Business Research, forthcoming.
- (2007), "Disadvantaged Consumers: An Ethical Approach to Consumption of the Poor, " Journal of Business Ethics.
- With Bill Felice and Tom Ainscough (2007), "International Human Rights and Consumer Quality of Life: An Ethical Perspective, " Journal of Macromarketing, 27 (Fall).
- With Alison Watkins (2007), "A Simulation of Moral Behavior within Marketing Exchange Relationships, " Journal of the Academy of Marketing Science, 35 (September), 417-429.
- With Deby Cassill (2007), "A Naturological Approach to Corporate Governance: An Extension of the Frederick Model of Corporate-Community Relationships, " Business & Society, 46 (September), 286-303.
- (2007), "Journal of Public Policy & Marketing Scholarship: Improving the World One Article at a Time, " Journal of Public Policy & Marketing, 26 (Spring), 1-3.
- With John Kozup (2007), "Consumer Experiences of Predatory Lending Practices, " Journal of Consumer Affairs, 41 (Summer), 29-46.
- With Kathy Dhanda (2007), "Consumption and Environmental Degradation: A Long-Term View, " Advances in International Management, 20, 297-318.
- With Jeannie Gaines (2007), "The Consumer Culture of Poverty: Behavioral Research Findings and Their Implications in an Ethnographic Context, " Journal of American Culture, 30 (March), 81-95.
- With Tom Ainscough and Todd Shank (2007), "Corporate Social Responsibility and Socially Responsible Investing: A Global Perspective, Journal of Business Ethics, 70 (January), 165-17
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| Awards |
- Center for Global Leadership 2007-2008 Research Excellence Award recipient;
Winner of the International Society for Quality Of Life Studies Award for Best Quality of Life paper published in the Journal of Macromarketing, 2007;
Inaugural Robert J. and Barbara Naclerio Endower Chairholder in Business, Villanova University, 2006;
Honored for Outstanding Contributions to the Betterment of Our Community, St. Petersburg Area Chamber of Commerce, October, 2005;
Who?s Who in Tampa Bay Business, Tampa Bay Business Journal, 2004;
Awarded the Pamplin School of Business Administration Outstanding Graduate Professor, University of Portland, April, 2002.
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| Academic Positions |
- University of South Florida, Bank of America Professor of Corporate Social Responsibility, 2003-2006, Founding Dean and Professor of Marketing, 2003-2005;
University of Portland, John B. Delaunay, C.S.C. Professor of Social Responsibility, 2001-2003, Founding Dean and Professor of Business Administration, 1996-2001;
Villanova University, Chairperson of Marketing, 1991-1996;
Cornell University, Johnson Graduate School of Management, Ithaca, NY Visiting Assistant Professor of Marketing, 1988-1989;
The American University, Kogod College of Business Administration, Washington, DC Instructor of Marketing, 1983-1984, Assistant Professor of Marketing, 1984-1988;
University of Maryland, College of Business Administration, College Park, MD Instructor of Marketing, 1976-1978, 1980-1983;
George Washington University, School of Business and Public Management, Washington, DC Instructor of Business Administration, 1978-1980
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| Editorial Positions |
- Editor for the Journal of Public Policy & Marketing, 2006-Present; Editorial Board Member, Journal of Consumer Affairs, 2006-present; Member of the Editorial Review Board for the Journal of Macromarketing, 2003-Present; Member of the Editorial Review Board for the Journal of Public Policy & Marketing, 1993-Present
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| Personal Home Page |
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