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Curricular Innovation

Faculty at VSB are nationally recognized for their passion for teaching, their accessibility to students, and their small class sizes. The VSB emphasis on community—which is fundamental to Villanova's Augustinian tradition—requires a faculty body that is as committed to teaching as it is to research.

Increased donor support to the school and a creative faculty reorganization at VSB have led to exciting curricular changes, which are currently underway across all program levels. A major area of innovation for VSB is in the development of new courses that increasingly incorporate cross-disciplinary and team-teaching pedagogical approaches. A new course entitled "Competitive Effectiveness" will be introduced in Fall 2009. The course will be team-taught by a professor from both the management and marketing areas and represents one of the pioneering courses at VSB to embrace this methodology.

Management & Operations faculty also strive to keep the curriculum fresh and new by finding ways to integrate real-world challenges and experiences. Management faculty offer a unique course entitled "Management Essentials" that requires students to organize themselves into companies of about fifteen students, establish a leadership hierarchy, develop plans for new products or services, and present their business plans at the end of the semester to sponsoring judges from such companies as Vanguard and Johnson & Johnson. Another example of real-world learning is found in the "Honors Policy Formulation and Administration Practicum." The course was first launched in spring 2008 and involves two student groups working directly with the owner of for-profit businesses in economically distressed areas to identify the challenges and opportunities faced by the organizations. A strategic plan of action was then developed and presented to the owners.

VSB Undergraduate Curriculum

VSB's undergraduate curriculum emphasizes four areas of business excellence: a global mindset, innovation, ethics, and technology. The curriculum incorporates fresh, multi-disciplinary ideas in topic integration and team-teaching.

 

VSB Management & Operations Programs:

Undergraduate BBA Program

  • Management major
  • International Business co-major
  • International Business minor
  • Entrepreneurship minor
  • Business Analytics minor

Courses include: Management Essentials, Strategic Management of Human Capital, Organizational Behavior, Leadership for Non-Profits, New Venture Launch and Execution, Innovation, Business Analytics, Business in Asia, Global Comparative Ethics, Business in Ireland – The Celtic Tiger, Emerging Economies, Management in Europe, International Comparative Management, Policy Formulation and Administration, Operations Management, Business Decision-Making, Entrepreneurship Management, Entrepreneurship Marketing, Entrepreneurship Finance, Business Ethics, Leadership and Team Building, Decision Technologies for Business Application, Negotiations and Relationship Management, International Business Management, Strategic Management, Virtual Supply Chain Management, Global Strategic Management, Strategic Planning, Global Social Responsibility, Business Technology Convergence, and Global Strategic Alliances

For more information about Management & Operations at VSB, contact:

Daniel Wright, Chair
Bartley Hall 2083
Villanova School of Business
800 Lancaster Avenue
Villanova, Pennsylvania 19085

Email: daniel.wright@villanova.edu
Tel: 610.519.6428