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Curricular Innovation

Faculty at VSB are nationally-recognized for their passion for teaching. The VSB emphasis on community—which is fundamental to Villanova's Augustinian tradition—requires a faculty body that is as committed to teaching as it is to research.

Increased donor support to the school and a creative faculty reorganization at VSB have led to exciting curricular changes, which are currently underway across all program levels. A major area of innovation for Marketing & Business Law at VSB is in the development and application of cross-functional pedagogical approaches. For example, marketing and management faculty are collaborating to team-teach a new sophomore course called "Competitive Effectiveness." Such a multidisciplinary approach provides both faculty and students with the opportunity to critically examine topics more deeply and from broader perspectives.

VSB faculty members have a variety of resources at their disposal to enhance classroom teaching. Several types of electronic resources and web simulations are routinely incorporated into coursework, and faculty members regularly consult with VSB's corporate partners to ensure that the curriculum is relevant and reflects global business practice. These corporate partners also serve as guest speakers. During the past year alone, more than 30 guest speakers from organizations including Proctor and Gamble, Vanguard, Merck, and the International Advertising Association were featured in Marketing & Business Law classes.

VSB's Undergraduate Curriculum

The undergraduate curriculum at VSB emphasizes four areas of business excellence: a global mindset, innovation, ethics, and technology. The curriculum incorporates fresh, multi-disciplinary ideas in topic integration and team-teaching.

VSB Marketing & Business Law Programs:

Undergraduate BBA Program

  • Marketing major
  • Marketing minor
  • Business Law and Corporate Governance minor

Courses include: Competitive Effectiveness, Buyer Behavior, Marketing Research, Advertising Management, Professional Selling, Sales Management, Marketing of Services, International Marketing and Trade, Interactive Marketing, Sports Marketing, Marketing and Society, Marketing Management, Internship Marketing, Marketing Co-op, Seminar in Marketing, Legal Environment of Business and Society, Business Associations and Commerce, Real Estate Principles and Practice, International Business Law, and Law of Contracts and Sales

For more information about Marketing & Business Law at VSB, contact:

P. Greg Bonner, Chair
3014 Bartley Hall
Villanova School of Business
800 Lancaster Avenue
Villanova, Pennsylvania 19085

Email: greg.bonner@villanova.edu
Tel: 610.519.4352