Marketing & Business Law at VSB is home to a community of thought leaders with a reputation for competitive, diverse, and socially-responsible academic programs and cutting-edge research. In particular, the department is nationally recognized for its contributions to public policy research, which is carried out in support of VSB's esteemed Center for Marketing and Public Policy Research.

Thought Leadership

VSB Marketing & Business Law faculty publish in journals including the Journal of Advertising, Journal of Marketing, Journal of Retailing, Journal of Services Marketing, Psychology & Marketing, Journal of Public Policy & Marketing, American Journal for Public Health, Journal of Consumer Affairs, Journal of Business Ethics, Journal of Business Research, Journal of Advertising Research, Journal of International Marketing Review, and International Marketing Review.

World-Class Degree Programs

Marketing & Business Law at VSB offers a BBA with a major or minor concentration in marketing and a minor in business law and corporate governance. A marketing concentration is also offered within the VSB Professional MBA Program. Marketing & Business Law faculty members embrace team teaching and cross-functional approaches and utilize technology and corporate partnerships to create a learning environment that prepares students for prestigious positions in the global workforce.

In the Media

VSB faculty members are cited regularly by media outlets worldwide including The Wall Street Journal; Financial Times; Forbes; The New York Times; CNBC; CNN; Bloomberg Television and Radio; and Associated Press, Reuters, and Dow Jones Newswires. Learn more about VSB in the media.

Research Centers

Marketing & Business Law at VSB works in partnership with the Center for Marketing and Public Policy Research. The center is dedicated to examining the impact of regulation on the business community, consumers, and society. The center's mission is to produce leading research that influences sound policy at the local, state, and national levels. The center welcomes guest speakers from a variety of industries and countries and hosts several events annually. In 2008, the center hosted the 2008 American Marketing Association's Marketing and Public Policy Conference. Learn more about the center.

Marketing & Business Law at VSB closely collaborates with VSB's Innovation, Creativity, and Entrepreneurship (ICE).