VSB Marketing & Business Law faculty publish in journals including the Journal of Advertising, Journal of Marketing, Journal of Retailing, Journal of Services Marketing, Psychology & Marketing, Journal of Public Policy & Marketing, American Journal for Public Health, Journal of Consumer Affairs, Journal of Business Ethics, Journal of Business Research, Journal of Advertising Research, Journal of International Marketing Review, and International Marketing Review.

Marketing & Business Law at VSB is highly committed to its research program. Thanks to the work of the Center for Marketing and Public Policy Research, VSB is home to one of the top marketing departments in the country for public policy research. Some of VSB's most significant public policy contributions have been in the areas of food, pharmaceuticals, and financial services. The goal of this research is to have a positive and tangible influence on public policy development at the local, state, and national levels. To learn more about this research and the center's activities, visit the center's website.

VSB faculty regularly host and attend research events. Recent events hosted by VSB include the Direct Marketing Educators' Symposium in 2007 and the 2008 American Marketing Association's Marketing and Public Policy Conference. Faculty members also participate in the American Marketing Association's Summer and Winter Educators' Conferences and the Association of Consumer Research Conference.

Recent Research

John C. Kozup, Elizabeth H. Creyer, and Scot Burton. "Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers' Evaluations of Packaged Food Products and Restaurant Menu Items." Journal of Marketing 67, no. 2 (April 2003). PDF Abstract

Charles R. Taylor, George R. Franke, and Hae-Kyong Bang. "Use and Effectiveness of Billboards." Journal of Advertising 35, no. 4 (Winter 2006). PDF Abstract

Shintaro Okazaki, Charles R. Taylor, and Shaoming Zou. "Advertising Standardization's Positive Impact on the Bottom Line." Journal of Advertising 35, no. 3 (Fall 2006). PDF Abstract

Jason E. Lueg, Nicole Ponder, Sharon E. Beatty, and Michael L. Capella. "Teenagers' use of alternative shopping channels: A consumer socialization perspective." Journal of Retailing 82, no. 2 (2006). PDF Abstract

Ronald Paul Hill and Jeannie Gaines. "The Consumer Culture of Poverty: Behavioral Research Findings and Their Implications in an Ethnographic Context." The Journal of American Culture 30, no. 1 (March 2007). PDF Abstract

Eric J. Karson, Samuel D. McCloy, and P. Greg Bonner. "An Examination of Consumers' Attitudes and Beliefs Towards Web Site Advertising." Journal of Current Issues and Research in Advertising 28, no. 2 (Fall 2006). PDF Abstract

Scot Burton, Elizabeth H. Creyer, Jeremy Kees, and Kyle Huggins. "Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants." American Journal of Public Health 96, no. 9 (September 2006). PDF Abstract

Jeremy Kees, Scot Burton, J. Craig Andrews, and John Kozup. "Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control." Journal of Public Policy & Marketing 25, no. 2 (Fall 2006). PDF Abstract

Jeremy Kees, Paula F. Bone, John Kozup, and Pam S. Ellen. "Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-to-Consumer Online Prescription Drug Promotions." Psychology and Marketing 25, no. 7 (2008). PDF Abstract

Dennis R. Kuhn and John A. Pearce II. "The Legality of Using Employee Appearance Policies to Promote Organizational Culture" Hofstra Labor & Employment Law Journal 24, no. 181 (August 2007). PDF Abstract