Questions to consider when developing the diversity plan for your organization:
What is the organizational plan for the next three to five years?
What culture and values does the organization desire?
What are the future human resource requirements needed to meet the
organization's goals in the strategic plan?
What are the critical issues related to building the organization's 21st
century's workforce? (Mathews, 1998).
"Diversity plans are still a key tool for making lasting changes that will
improve college learning for all students" (Humphreys, 2000).
". . . the plan should be evaluated to assess if progress is leading to
anticipated goals. This would include methods of ongoing evaluation related to
responsibilities, timeline, and other aspects of the process of carrying out the
plan, as well as final evaluation of projects as a whole. It is worth
emphasizing that in order to ensure the success of a comprehensive plan; there
must be a constant cycle of developing, implementing and evaluating
(Dumas-Hines, Cochran, & Williams, 2001). Organizations should clarify the diversity program goals, as well as link every
diversity initiative to the organization's bottom line (Frase-Blunt, 2003).
Meeting diversity challenges requires a strategic human resource plan that
includes a number of different strategies to enhance diversity and promote the
productivity and effectiveness of the twenty-first century workforce (Mathews,
1998). "Personnel practices are linked to organizational diversity goals" (Mathews,
1998).
Management of the diversity initiative and its location in the organization
structure affects the effectiveness of diversity as a tool (Mathews, 1998).
Diversity management initiatives operate best when positioned in the highest
levels of the organization and when they are reported to the CEO (Mathews,
1998).
Effective diversity initiatives tend to be tailored for specific organizations
and therefore may not readily transfer to other workplaces (Overmyer Day, 1995).
Managers need to begin by establishing the reasons for a diversity initiative
and setting clear expectations. "This will help distinguish between programs
designed to comply with affirmative-action regulations and those designed to
manage or value differences" (Overmyer Day, 1995).
At the individual and group levels, managers should extend diversity goals and
behavior beyond recruitment and hiring, to encompass employee development,
promotion, and day-to-day management (Overmyer Day, 1995).
"Setting clear, specific goals is very important. These goals are often
numerical, including representation at various levels over time. Many companies
develop a multi-year plan with annual milestones for each specific business
area" (Salomon & Schork, 2003).
During the implementation of a diversity plan or diversity initiatives, the
strategy must be communicated loudly, widely, and unapologetically (Salomon &
Schork, 2003).
A goal of the plan should be to discuss and determine ways in which white men
can become full diversity partners with women and people of color and to gain an
understanding of what is at stake for organizations that do not understand and
embrace diversity as a core business practice (Bartrum, 2003).
Any organizational changes effected must consider carefully the unique needs,
wants, values of the employees who currently contribute to the organization, the
applicants who may consider joining it, the consumers or clients who may
consider purchasing it goods and services, and the community it serves.
Analyzing these issues can lead the organization to creative and inclusive
solutions that allow effective service to a customer or citizen base, as well as
the fullest use of a workforce and leadership team that will become increasingly
diverse (Coleman, 1994).
To enhance the probability of success, the process should be founded on a vision
for diversity that is shared by executives, managers, supervisors, and
front-line employees. All players must understand how their personal
contributions to work goals will influence the success of the organization.
Goals for diversity must be tied inextricably to the business and operating
goals of the organization (Coleman, 1994).
To create the greatest possibility for success in the diversity effort, the
organization must develop and follow closely a carefully crafted strategic plan.
The strategic diversity plan needs a clear tactical implementation process that
lays out specifically what is to be done, by whom, and when in order to achieve
each increment of result desired (Coleman, 1994). This strategic plan for diversity should involve a wide range of employees --
top executives through front-line employees -- in each stage of the process to
achieve maximum ownership. This approach lays the foundation for the full
awareness, support, and accountability of each individual in the workplace and
will result in the desired behavioral and performance goals (Coleman, 1994).
The planning process for strategic diversity should include the following
elements:
Top-level commitment and involvement to achieve a vision for corporate success
that integrates diversity into the organization's business objectives. This
integrated vision must address recruiting and selection, hiring and promotion,
training and development, employee benefits, compensation and rewards,
succession planning, and affirmative action.
Diverse task groups charged with assessing organizational culture to identify
elements that support or interfere with achieving diversity or business
objectives.
Tailored awareness training that helps all employees understand the need for
developing behaviors that reflect the stated commitment to effective
communication and to respecting and valuing different contributions in order to
achieve specified outcomes.
Leadership training to help all supervisors, managers, and leaders to acquire
critical skills for facilitating diverse interaction and work processes and to
take full advantage of differences while minimizing disruptive conflict.
Critical benchmarks by which to measure success in meeting diversity and related
business goals.
Strategies for rewarding or correcting performance and behaviors, so that the
organization can stay on course with the strategic diversity plan (Coleman,
1994).
All of the areas listed above need to be evaluated regularly (Coleman, 1994).
The challenge of over-arching diversity plans is to ensure that once resources
are aligned with the goals, there is a translation from plan to practice, and
that progress is monitored on a regular basis (McTighe Musil et. al., 1999).
"If an institution frames its mission as educating all of its students to live
and thrive in a pluralist society, diversity is more likely to be integrated
into the rest of the strategic planning. It is therefore a wise strategy to try
to align diversity program goals with overall institutional goals" (McTighe
Musil et. al., 1999, p. 34).
"In formulating an institutional diversity plan, clearly stated long-term and
short-term goals emerging from campus dialogue across many locations are
important. As the plan is being implemented, it is equally important to adjust
or abandon any strategy that does not work" (McTighe Musil et. al., 1999, p.
34).
"Colleges experience in diversity planning find that initiatives have more
impact when they are structured to incorporate multiple, simultaneous approaches
that build momentum and eventually create a new campus ethos for diversity" (McTighe
Musil et. al., 1999, p. 34).
"Effective diversity initiatives engaged constituents from many different
locations on campus to help plan, implement, evaluate, and do follow-up . . .
Projects that relied exclusively on a tight, small core of planners who did not
reach out to others had less impact" (McTighe Musil et. al., 1999, p. 37).
Successful minority faculty recruitment and retention programs must be founded
on college-wide goals and commitment (Owens, Reis & Hall, 1994).
Develop multi-year plans for long-term, sustainable collaborative projects that
promote positive and supportive relationships between students and individuals
from majority, underrepresented, and international groups (Virginia Tech
University Diversity Plan, 2000).
After outlining what needs to be accomplished, the university and its sub-units
must determine who will be assigned the responsibility of organizing these
efforts and how they will be done (Dumas-Hines, Cochran, & Williams, 2001).
A written diversity plan should be developed which allows the duties to
be shared, while still providing contact and leadership roles to specific
personnel or offices. This plan could then be disseminated to all university
members (Dumas-Hines, Cochran, & Williams, 2001).
Faculty and students should be incorporated in the diversity plan implementation
to increase sources of recruitment and to involve them in retention activities
(Dumas-Hines, Cochran, & Williams, 2001).
Whoever leads or directs the implementation of the diversity plan should be
given the power to accomplish those steps identified within it in order to
promote a campus climate that reflects cultural diversity (Dumas-Hines, Cochran,
& Williams, 2001).
The diversity plan should be endorsed and supported by everyone it includes at
all levels of the institution (Dumas-Hines, Cochran, & Williams, 2001).
"When one reads through diversity plans from many colleges and universities, one
is struck by how much they still focus on structural diversity -i.e., the
representation of different racial/ethnic groups on campus-and how little they
address student learning goals or issues of intellectual diversity" (Humphreys,
2000).
Diversity plans "provide tools for holding individuals in a variety of
leadership positions accountable for addressing issues of diversity. They also
provide vehicles to help those on campus who feel marginalized to voice their
concerns. Finally, they provide a platform on which individuals on campus can
build stronger diversity initiatives that go beyond just numbers" (Humphreys,
2000).
The process of developing university diversity plans has become much more
inclusive in recent years. "Campuses now are investing up to a year or more in
bringing together various constituencies-including administrators, students,
faculty leaders, residence life experts, alumni, and even community members-to
provide input into the drafting of recommendations" (Humphreys, 2000).
There has been a development of diversity leadership institutes which involve
large numbers of faculty and staff who meet weekly over a nine-month period to
develop different ways of doing their jobs so that diversity issues are more
"systematically and organically integrated into the day-to-day business of
campus life" (Humphreys, 2000).
The recruitment of a more diverse faculty has been elevated as a concern in
diversity plans because of the relative lack of progress in this area on many
campuses (Humphreys, 2000).
A new feature of diversity plans is the emphasis on partnerships with
constituencies outside the campus, including alumni, business and community
leaders, and local governmental agencies (Humphreys, 2000).
"The Madison Plan and the Michigan Mandate are two examples of comprehensive
diversity plans put in place in the 1980s. They provide vision statements, set
broad goals, and make recommendations for change in a variety of areas. Madison
Plan 2008 covers areas such as leadership and accountability, pre-college
preparation, student retention, financial aid, campus climate, faculty and staff
recruitment and retention, and community and alumni cooperation. The Michigan
Mandate, launched in 1987 and led by the university's former president addressed
areas such as faculty and staff recruitment and development, student
recruitment, achievement, and outreach, and improving the environment for
diversity" (Humphreys, 2000).
"North Seattle Community College, for instance, passed a diversity plan in 1992
that addressed such issues as staff and faculty professional development,
faculty research, student and faculty recruitment, support services for students
of color, and campus climate" (Humphreys, 2000).
"Because of its growing importance, companies are integrating diversity
management into how they conduct business rather than having stand-alone
programs" (Brayboy, 2003).
"It is important to adapt your diversity plan because:
You will make progress
The needs of your organization will change
The expectations of your primary internal and external stakeholders will change
(Bye, 2002).
"Four common elements in diversity initiatives are:
Training
Communications
Employee involvement through task forces
Individual development by mentoring" (Winterle, 1992).