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University and Corporate Case Studies
Included in this section are eleven colleges or universities, ten corporations, one non-profit agency and one public sector organization. Each case study includes contact information and a brief listing of organizational characteristics featuring diversity.

University Case Studies

Corporate Case Studies

Duke University

Contact: Benjamin D. Reese, Jr.
Title: Vice-President, Institutional Equity
Office: Office for Institutional Equity
Phone: (919) 684-8229
Email: ben.reese@duke.edu
Web Site: www.duke.edu
PDF: Diversity Planning Guide PDF

Plan Highlights:

Management Practices
Monitor recruitment and retention data systematically:

  • Compile lists of sources (professional organizations, churches, schools, etc.) for the creation of diverse employment pools.
  • Review pools and hiring patterns of your direct reports. Hold them accountable for missed opportunities to increase staff diversity.
  • Request information from OIE regarding the representation of various groups that can reasonably be expected in applicant pools for jobs within your department. Compare this data with your hiring patterns. Make appropriate changes in your outreach efforts to enhance the diversity of your hiring pools. Periodically review your progress and the progress of your direct reports.
  • Analyze promotion rates by gender, race, disability and age. Seek assistance from OIE in computing possible disparate impact.
  • Secure the cooperation of an independent group (internal or external to Duke) to conduct exit interviews and analyze any emerging trends that may impede diversity.
  • Insure that interviewing teams represent a wide range of perspectives and styles of analyzing skills.
  • Partner with local schools having a diverse student body to recruit applicants for positions typically filled from the local labor market.
  • Conduct regular climate surveys of your department, soliciting feedback regarding insensitive behavior at work, satisfaction with career development, job opportunities, complaint resolution processes, etc. Collect demographic data so that results can be sorted by race, gender, work area, position, etc. Climate survey results can be one source of data when contemplating changes in key management practices.
  • Require your direct reports to develop annual diversity plans with specific goals regarding staff education, training, recognition and reward, etc. Meet with them quarterly (or as appropriate) to obtain reports on achievements related to these goals. If you have several supervisors/managers who report to you, have them all report during an annual "diversity sharing session." This is not only an accountability strategy, but can contribute to collaboration and modeling of best practices.
  • Organize periodic departmental meetings to report to all staff on progress with respect to diversity goals.
  • Evaluate current voice mechanisms that enable you to hear issues and concerns from staff at all levels of your department. Be particularly sensitive to subtle issues of class, gender, disability, sexual orientation, and culture. You might need to develop specific strategies to "hear" concerns from these groups. If there are currently limited avenues for staff-management communication in your department, create additional forums.

Employee Involvement
 

  • Where appropriate, solicit cross-functional and vertical representation on all committees and task forces to encourage diverse viewpoints.
  • Involve cross-functional groups in reviewing data collected from climate surveys and designing and recommending initiatives to address problematic issues and to enhance the work environment.
  • Conduct focus groups with various constituencies (e.g., African-American males, Caucasian females, Latinos, persons with disabilities, etc.) to obtain varying perspectives regarding mechanisms to enhance the work environment. Utilize these perspectives in the development of diversity initiatives.
  • Provide opportunities for staff at all levels to attend educational and social events that occur across the institution. Encourage staff to attend events that may not be related to their "primary identity."

Education and Development
 

  • Integrate diversity into all aspects of your departmental orientation.
  • Periodically sponsor brown bag diversity lunches/educational programs. Invite local speakers to address some aspect of diversity that relates to the work of your department. You might want to collaborate with other departments in bringing a speaker to campus. There are also experts all across the campus that write and speak about various aspects of diversity.
  • Send individuals to diversity conferences/seminars with the expectation that they share information with the department.
  • Publish URL addresses of diversity web sites that staff can access.
  • Incorporate diversity training into development plans for staff at all levels.

Measurement & Awards:
 

  • Diversity interventions and results must be described in specific terms that directly relate to the business challenges of that department.
  • Develop systems within the department to track the composition (race, gender, etc.) of staff at all levels. Require managers to document hiring opportunities and strategies to enhance the diversity of hiring pools. Change in the composition of a manager's staff in relation to hiring opportunities, should be reflected in that manager's performance appraisal.
  • Develop non-monetary awards for the development of strategies that hold promise for positively impacting the diversity of department staff and/or key work processes. Awards must hold meaning for your particular staff. Awards might be coupons for dinner at local restaurants, discount coupons or services, certificates for local stores, or public notice in University publications. It is important that awards be given for "significant efforts," as well as for outcomes. You want to reinforce commitment, creativity and risk taking, as well as successful interventions.
  • Nominate staff members for University wide recognition, when they have made significant contributions to diversity efforts in a department. The University presently offers awards for Teamwork, Diversity and Random Acts of Kindness.

Interview Comments: (Interview conducted by Dr. John Kelley)

  • The Office of Institutional Equity deals with diversity in general as well as specific topics such as Affirmative Action and harassment. The Office spends about 15% of its time with student matters and 85% with staff/faculty.
  • Dr. Reese specifically singled out the "Black Faculty Initiative" begun 11 years ago. A central pot of dollars was created and during Year I the pot would pay 100% of a new Black faculty's salary. The proportion declined systematically over the next ten years (e.g., 90%, 80%, etc.) but the long range (10 year) goal was met: Duke doubled its number of Black tenured faculty.
  • A number of other "climate interventions" were seen as effective such as the President constantly speaking of diversity as well as the Provost, Chairs. etc.
  • But...at root, Dr. Reese felt that "tying money to the effort was the key"
  • Duke has just begun a new Diversity Initiative which would include several underrepresented groups. A Task Force has been formed to better: (1) recruit/retain minority administrators; (2) nurture internal candidates; (3) mentor new hires.

Georgia Tech University

Contact: Pearl J. Alexander
Title: Director
Office: Office of Diversity Management
Phone: 404-894-9410
Email: pearl.alexander@ohr.gatech.ed
Web Site: www.gtdiversity.gatech.edu

Plan Highlights:

Administrative structure for diversity management:
  • Diversity Forum - Composed of student and faculty leadership
  • Diversity Council - Composed of student, faculty, and staff representation
  • Institute Steering Committee on Diversity
  • Chaired by the President and including top institute officials
     
Diversity Council:
 
  • The Campus Diversity Council was sanctioned by the President in FY 2000. Chaired by the Director of Diversity Management, the council included faculty, staff and student representation from various units on campus. The group's activities included reviewing strategies for increasing and managing diversity, designing and sponsoring diversity initiatives, and supporting the Diversity Forum. The Institute Steering Committee on Diversity is currently reviewing ideas for a new diversity council and mission which will be appointed in the near future.

Council Accomplishments (FY 2000 - 2004)
 

  • Human Relations Award: The Don Bratcher Human Relations Award was re-established by President Clough and the Campus Diversity Council. The award recognizes individuals of the Georgia Tech campus community who are engaging in outstanding human relations work. The award is administered annually. The award grants one faculty/staff member $3000 and one undergraduate/graduate student $1500.
  • Best Practices Report: The Best Practices in Diversity Report, outlines programmatic initiatives that are vital to increasing Georgia Tech's competitive advantage. The Campus Diversity Council and the Office of Diversity Management developed the report as a resource document. Top ten best practices are identified in the report, which are recommended as programs campus departments may participate in or implement to improve retention and effectively manage diversity. The report also includes Best Practices in industry, at Georgia Tech's peer institutions and within the Institute.
  • State of the Institute on Diversity Update: The State of the Institute on Diversity, prepared by the Campus Diversity Council and the Office of Diversity Management, is a report designed to raise awareness of global diversity management challenges and opportunities. The report highlights the Georgia Tech diversity management structure, faculty, staff, and student demographics, and future diversity initiatives. The report was reviewed with the President and senior executives.
  • Diversity Briefings: The council invited two experts to address senior campus leadership on diversity topics. The first speaker in the series was Dr. R. Roosevelt Thomas, founder of the American Institute for Managing Diversity and author of several diversity management book. Thomas addressed Georgia Tech executives regarding five approaches to managing diversity, as well as, a commentary around his book, Building a House for Diversity. The council also invited Dr. James Anderson as the second diversity speaker during the Fall of 2001. He was serving at that time as Vice Provost for Undergraduate Affairs and Professor of Counselor Education at North Carolina State University, and is currently Vice President & Associate Vice Provost for the Office of Institutional Assessment & Diversity at Texas A & M University. Anderson addressed the topic of diversity in the curriculum and what that involves for a major research university with science and engineering disciplines.
  • Strategic Planning: The council advocated for strategic diversity management resulting in significant diversity goals being incorporated in the Institute Strategic Plan published in 2002.
  • Executive Presentations: Participated in diversity presentations at two of the President's Retreats and one Executive Board Retreat.
  • Office of Diversity Management: Facilitated recognition of the Equal Opportunity/Diversity Programs Office for its leadership role in diversity management that resulted in an official name change for the office to the current designation of the Office of Diversity Management.
  • The Masters Series Executive Development Program: Proposed the implementation of an executive development program for staff as a means of assisting the Institute in planning for bench strength and enhancing diversity at the senior executive level.
  • The Institute Diversity website: Provided leadership for the development of the first comprehensive Institute Diversity website an information guide to help the campus and the broader community stay informed about diversity management at Tech.

Faculty Initiatives and Resources:
ADVANCE Grant

  • The ADVANCE institutional transformation award is a NSF program to support new approaches to improving the climate for women faculty in U.S. academic institutions and to facilitate their advancement to the highest ranks of academic leadership. Georgia Tech is one of the eight universities that received a multi-year ADVANCE grant of $3.7 million from NSF. The NSF grant serves as a comprehensive effort to diversify the science and technology workforce. The Institute's efforts with this grant will serve as models that may be replicated by other institutions throughout the nation. Tech will use the grant to create four professorships for senior female faculty members. The grant will also support a wide range of activities including retreats, a workshop for grantees, and mentoring and evaluation training - all aimed at helping women to make advancements in the fields of science and engineering. The grant will also support the collection of information on equity, advancement and family-friendly practices.
  • College of Engineering Faculty Mentoring Award
    The College of Engineering Faculty Mentoring Award recognizes as a team a Georgia Tech mentor and mentee who together have demonstrated an exemplary teaching and/or research mentoring partnership. Both the mentor and mentee must be permanent Georgia Tech employees who are academic faculty. Thus, nominees may be of the same or different ranks, and of the same or different schools. The award will be given annually and will consist of $5,000 to be equally shared between the faculty members to enhance their teaching, research, and/or mentoring activities at Georgia Tech, and $5,000 to the school of the faculty recipients to be utilized to enhance faculty mentoring activities within the school.
    Goizueta Foundation Endowment
  • The package created an endowed chair and an endowed professorship, plus support for new undergraduate scholarships and graduate fellowships - all with preferences for people of Hispanic origin. In addition, the gift will fund a new staff position tasked with overseeing Tech's efforts to recruit and retain Hispanic students.
    Estrada Professorship
  • The Fred and Teresa Estrada Young Professorship is a five-year term, from fall 1999 through the 2004 academic year. Funding is generously provided by the Estradas in the amount of $30,000 per year for five years. The professorship supports the development of a leading young Hispanic professor at Georgia Tech and encourages innovation, education and research, thereby nurturing the recipient's professional development.

Staff Initiatives and Resources:
Mentor Tech

  • Mentor Tech is an Institute sponsored program sponsored by the Office of Organizational Development. The nine-month program seeks to empower employees to further their career development by tapping into the wealth of experience and talents possessed by other Georgia Tech employees. The three objectives of Mentor Tech include: (1) professional career and leadership development, (2) provide an informal advisor to help others succeed and grow in the Georgia Tech environment, and (3) enhance performance in current employment role. The program also exposes participants to diversity issues at Georgia Tech.

Workplace Education Programs:
 

  • The workplace education program at Georgia Tech, sponsored by the Office of Organizational Development, is comprised of three components: GED/Skills Enhancement, English as a Second Language (ESL), and Workplace Spanish. Each of the three components requires commitment from both the Institute and Department and a commitment from the employee, in order to be successful.

Office of Information Technology Professional Development Initiative:
 

  • The Office of Information Technology (OIT) established an internal professional development initiative to provide career development and guidance for employees. The initiative also allows employees to gain knowledge of skills and experience needed for specific jobs. In 1999, a Task Force was formed to develop a means of identifying career paths within the Office of Information Technology. Each career path was based on the position employees currently held, and the opportunities that are available for advancement and/or career enhancement. The career paths also identify the qualifications to fill these positions. OIT has developed a career development website. The site outlines HR business practices, career opportunities, training and development, and guidelines to measure success.

Diversity Services: The Office of Diversity Management offers the following services:
 

  • Diversity Reporting & Data Analysis
    Maintain compliance reports and data that are good indicators of whether the Institute or a particular unit within in the Institute is effectively managing diversity and supporting the attainment of diversity goals. Examples of this type of data include overall workforce demographics, applicant pool demographics, hiring trends, impact of professional development on career success, and exit interview data.

Diversity Related Public Relations:
 

  • Preparing strategic communications about diversity management within the Institute including special presentations, sharing success stories with appropriate media, and participating as thought leaders on various roundtables, panels and committees.

EEO Investigations:
 

  • Perform investigations for complaints related to discrimination and harassment. Complaints reviewed are related to violations of the Civil Rights Act of 1964, as amended (prohibiting discrimination on the basis or race, color, sex, age, national origin, disability, and religion). Refer to the Quick Links section to read more information about Title VI, Title VII, and Title IX of the Education Amendments Act of 1972.

Leadership Development:
 

  • Co-sponsor and manage the Institute's Executive Development Program for classified staff. Advise units on the development of unit succession planning strategies and programs to facilitate retention of a strong nucleus of high performers that will sustain the Institute through the many changes to come.

Policy Development:


  • Provide insight on the development of diversity and human resources policies. Revise and update policies as needed.

Search Committee Briefings:
 

  • Advise search committees or teams regarding process integrity for recruiting.

Training Programs:
 

  • Facilitate training programs that support diversity goals. Current programs include Promote Yourself, Preventing Discrimination, Preventing Sexual Harassment, and The Right Hire. The Office also co-sponsors NCBI Training through the Office of Diversity Issues and Programs. For more information on NCBI contact the Office of Diversity Programs (refer to Quick Links section).

Unit Level Climate Assessments:
 

  • Workplace assessment instruments and strategies are used to collect feedback from employees about the work environment within campus units. In addition to providing overall results, the data is sorted and analyzed by gender and race in order to determine issues of importance and to address priority findings.

Workforce Planning:
 

  • This service integrates career management from an organizational point of view. Counsel units on the process of workforce development from demand analysis through succession planning to forecast unit and organizational human capital needs.

Diversity Training:
 

  • The Office Diversity Management facilitates several training programs. Two courses are offered to employees through The Office of Organization Development and other courses are offered through specialized department sessions. Courses offered include: Promote Yourself, Preventing Workplace Discrimination, and Preventing Sexual Harassment.

Other Notes:
Award

  • The US Department of Labor awarded Georgia Tech the 2001 Exemplary Voluntary Efforts (EVE) Award. The national EVE award, begun in 1983, honors federal contractors and associations for their innovative efforts to increase employment opportunities for minorities, women, disabled and veterans.

Notes (Setting the Curve, 2002):
 

  • Significant emphasis on employee development and training.
  • The Office of Diversity Management and the Office of Organizational Development have conducted climate assessments in various campus units. Climate assessments are used to collect feedback to address priority findings, which will improve the work environment within campus units.

Other communications vehicles:
 

  • Diversity website
  • Diversity video
  • Variety of diversity training
  • Women's Leadership Conference - Started five years ago to provide a means to celebrate, recognize, and learn more about the strong leadership exhibited by women of the Georgia Tech community.

Kent State University

Contact: Steve O. Michael, Ph.D.
Title: Vice Provost, Diversity and Academic Initiatives
Office: Office of Diversity and Academic Initiatives
Phone: 330-672-2442
Email: smichael@kent.edu
Web Site: www.kent.edu

Office of Diversity:

Office of Diversity Website includes:

  • Message from the President
  • Message from the Provost
  • Information about the Office of Diversity
  • Diversity Mission Statement
  • Diversity Strategic Plan
  • Diversity Instruments
  • University Diversity Advisory Council
  • Diversity in Progress Newsletter
  • African American Faculty and Staff Directory
  • Diversity Programs and Initiatives
  • Links to Other Diversity-Related Offices (Student Multicultural Center, Office of Affirmative Action, Women's Resource Center, and Student Disability Services)
Established in 1998 to ensure the effective translation of diversity themes into policies, procedures, programs and practices by:
 
  • Documenting, assessing and refining diversity policies, procedures, programs and practices.
  • Supporting and enriching existing diversity change process.
  • Initiating diversity change programs and diversity change processes.
  • Assisting in the creation of an inclusive environment in classroom, campus and workplace environments.
  • Networking with relevant stakeholders to maximize the benefits of diverse talents, experiences, knowledge bases and resources
Functions:
 
  • Foster an understanding of diversity through academic curricular initiatives and programs.
  • Monitor faculty searches and hiring practices to ensure appropriate diversity in recruitment and facilitate identification of available candidates.
  • Be the primary connection with Regional Campus leadership on diversity issues.
  • Interact with all university divisions on diversity issues and programs.
  • Interact with the Women's Resource Center, the Department of Pan-African Studies, the Pan-African Faculty and Staff Association, the African Community Association, the Center for International and Comparative Programs, and other units where appropriate.
  • Play a major role in faculty professional development initiatives in collaboration with the provost and the director of the Faculty Professional Development Center.
  • Strengthen the connections between the Office of Diversity and academic colleges, schools and departments, as well as other divisions.
  • Play a leadership role in faculty and staff development initiatives on diversity issues.
  • Establish links with individuals and departments that support and advocate for diverse populations.
  • Play a more visible role in the recruitment and retention of a more diverse faculty and staff.
  • Plan the university Diversity Dinner Dance.
  • Direct the African-American Scholarship Program
University Diversity Advisory Council:
 
  • The Diversity Advisory Council (DAC) is an advisory group to the president, the provost and the vice provost for diversity.

Charge

  1.  Policy and Practice:

    The Council will support the mission of the Office of Diversity by:

    (a) Studying and recommending policies for the operation of the office, programming for the students, faculty, and staff and coordination with the Regional Campuses' Diversity initiatives.

    (b) Providing leadership for various task groups associated with the Office of Diversity and

    (c) Oversee the implementation of the March 1, 1993, Diversity Plan and its updates.
     
  2.  Educational Awareness:

    The Council will sponsor, support or promote programs which build individual awareness and understanding of diversity related issues among students, staff and faculty. The Council will also support or co-sponsor activities and events which acknowledge and celebrate diversity across the university community.
     
  3. Program Review:

    The Council will assist the vice provost for diversity in conducting an annual evaluation of the impact of diversity programs through utilization of a variety of assessment methods.

    The Council will gather information in order to evaluate the positive and negative impact of diversity programs and services upon campus climate. Impact will be measured in terms of participation in programs and events, changes in demographic profiles and rate of occurrence of acts of intolerance.

    Strategies will be developed and implemented which will build upon the positive impact of diversity programs and services and/or to counter any negative impact identified through the evaluation process. Positive changes in the campus climate will be identified, documented and reflected in public information.
Specific Role of the DAC
 
  • Provide advice to the Vice Provost of DAI on diversity matters
  • Serve as a leadership council for diversity matters for the whole University
  • Receive reports from each unit of the University concerning progress on diversity initiatives of the unit
  • Serve as an advocate for diversity progress for Kent State University.
  • Provide support to the Vice Provost of DAI in implementing diversity mission for the University
  • Ensure that the units they represent are fully informed of the diversity development across the University
  • Lead diversity initiatives for the unit they represent
  • Ensure that the diversity initiatives of their units are in harmony with the University direction as defined by the Office of the Vice Provost for DAI
  • Attend a monthly meeting
Composition of the DAC
 
  • The chair of each of the Regional Diversity Advisory Committee (7)
  • Appointed representative of each College (6)
  • Appointed representative of each of the Administrative Divisions (5): Human Resources (Affirmative Action Officer), Administration, University Relations and Development, Technology, Enrollment Management and Student Affairs
  • Appointed representative of the Senate (1)
  • Student Representative (1)
Diversity Plan Highlights:
The Kent State University Diversity Implementation Plan, 2001-2005, reflects seven objectives:  
  1. Develop a shared and inclusive understanding of diversity.
  2. Create a welcoming campus climate for all individuals.
  3. Recruit, retain, and promote greater numbers of women and minorities into faculty, staff, and administrative positions (including deans, chairs, and vice presidents).
  4. Recruit and retain a greater number of ethnic minority students and promote international understanding.
    Provide incentives to academic and academic support units for developing models of excellence for increasing diversity.
  5. Collect and organize data in order to systematically and effectively assess progress and to align/realign programs intended to enhance diversity.
  6. Coordinate organizational change to achieve the progress envisioned in this plan.
Create a welcoming campus climate for all individuals:
 
  • The provost and each vice-president should be held accountable to the president for the degree of success that is reached in achieving a greater sense of community on campus that is characterized by a climate of inclusion. The committee recommends that the following actions be taken by the executive officers:
A. The Provost:
 
  • a. Reinvest in and reinvigorate the Office of Diversity to make available a wide range of services to all of the eight-campus system to create a climate in which all students, faculty, and staff have the opportunity to succeed. This, especially, includes materials aimed directly at positively incorporating female and minority faculty into the classroom dynamic.
  • b. In collaboration with the Vice-President for Enrollment Management and Student Affairs increase support for the Multi-Cultural Student Center to broaden cross-cultural understanding and appreciation between American and International students.
  • c. Reinvest in Diversity Committees of Regional campuses as well as Kent campus to act as ongoing resources to address system wide diversity issues.
  • d. Establish a diversity curriculum sub-committee of the University Requirements Curriculum Committee to suggest courses for units to propose, screen proposed new courses in the core diversity curriculum and to ensure that they accomplish the intended goals.
  • e. Build on the Annual Diversity Scholarship Dinner model, to establish a program to recognize those faculty and staff who have made special contributions to diversity programs.
  • f. Establish a Diversity Incentive Fund through the Office of Diversity to encourage cooperative activities by units related to diversity including, but not limited to, sponsorship of a series of open forums focusing on diversity issues and an annual conference to engage a minimum of one speaker who would address issues pertaining to diversity, and to provide seed grants for the purpose of promoting the interdisciplinary study of diversity issues.
  • g. Develop a centralized Diversity Resource Center (DRC) within the Office of Diversity to collect, house, disseminate information and to coordinate programs, services, and activities pertaining to diversity.
  • h. Hold deans, chairs, and directors accountable for creating and maintaining a climate inclusive of diversity within each Regional campus, as well as colleges/offices.
  • i. Promote double majors and minor programs through the bachelor of general studies and the individualized major as an option for students to design culturally based majors.

B. The Vice-President for Enrollment Management and Student Affairs:

  • a. Develop a diversity training workshop for student leaders of all registered organizations as part of the leadership training program. The plan for the workshop should be developed for implementation in the summer of 2002.
  • b. Develop policies and practices to ensure that the living and learning communities foster a greater understanding of diversity and that each has populations, which are, themselves, diverse.
  • c. Sponsor bi-annual workshops for all students, beginning in Academic Year 2001-2002 to foster greater respect for, understanding of, and valuing of individuals with different sexual orientations.
  • d. Institute "Theme Quarters" with multiple events and organizations to provide dialogue on diversity. An annual plan featuring campus-wide themes for students would be developed each year. New funding will be provided to ensure successful and meaningful programming.
  • e. Require all Student Affairs offices to develop collaborative programming aimed at exploring diversity issues and promoting dialogue among people of all backgrounds.

C. The Vice-President for Human Resources:

  • a. In collaboration with the Vice-President for Enrollment Management and the Office of Diversity, establish a permanent University Civility Committee to support and protect faculty, staff, and students who bring allegations of gender, sexual, and racial discrimination in order to lessen their vulnerability, fear of reprisal, and harassment.
  • b. Ensure that there is an effective and well-understood university mechanism that encourages faculty, staff, and students to express controversial views without being personally demeaning or offensive.
  • c. Provide training for managers and supervisors designed to incorporate diversity-related issues into management techniques.
  • d. Train and re-train our clerical and custodial staff in the issues related to race, social classes, etc.

D. Vice-President for University Relations and Development:

  • a. In collaboration with the Office of Diversity, develop a comprehensive communications and marketing program to advance diversity interests both internally and externally.
  • b. Initiate proactive, ongoing media campaigns to support efforts to create a welcoming campus climate.
  • c. In collaboration with the Office of Diversity, review existing and develop new materials describing the university's diversity initiatives for dissemination both on and off campus.
  • d. In collaboration with the Office of Diversity, seek funding through private resources to underwrite the Annual Diversity Scholarship Dinner and Awards Ceremony.
  • e. Place on all campuses of the university, visual images that reflect the diversity of the state and the nation. This includes such things as the display of photographs, artwork, paintings, sculpture, re-naming of buildings and streets.
Recruit, retain, and promote greater number of female and minorities into faculty, staff, and administrative positions (including deans, chairs, directors, and vice-presidents):
 
  • The responsibility for this initiative rests with the executive officers and deans. Where the pool of potential candidates is already limited, the units will be required to develop strategies for increasing this pool (e.g. increasing ethnic diversity among the graduate student body). Particular attention should be paid to units that have substantial pool and have failed to increase diversity of their faculty or staff. At the same time, recognition should be given to successful units. The goals for the total university over the next five years should be to increase the number of women and minority faculty to mirror the state population. The committee makes the following recommendations:

A. The Provost:

  • a. Hold deans and academic department chairs and directors accountable for increasing the representation of female and minority faculty through the development of college or regional campuses. Specific plans based on the discipline's minority and gender demographics and pool. Some plans may focus on aggressive recruitment from existing pools and others on building pools where none exist.
  • b. Ensure that funds are available to assist units in hiring minority faculty at all ranks, but particularly at senior ranks to enable the provision of mentors for junior hires.
  • c. Modify the faculty staffing plan in Fiscal Year 2001-2002 to focus those funds in two ways: (1) For departments with small pools of female and minority candidates who are successful in recruiting them and (2) For units that have been successful in increasing diversity to be able to hire at the senior rank.
  • d. Ensure that the university conducts aggressive national searches with emphasis on developing pools that include qualified women and minority candidates for faculty and administrative positions.
  • e. Require faculty search committee chairs to submit a report to the Office of Diversity regarding the process used to enhance the pool of qualified women and minorities and rationale for inclusion or exclusion of them in the final pool.
  • f. Initiate annual workshops for deans, chairs, and directors to enhance their ability to increase minority representation in faculty hiring pools.
  • g. Provide incentives to units that develop collaborative arrangements for faculty recruitment with institutions who produce significant numbers of women and minority Ph.D. graduates.
  • h. Initiate a faculty exchange program with historically black institutions.
  • i. Appoint a coordinator/analyst in the Office of Diversity to produce and analyze data to support the University's Diversity Plan. Data will include analysis of recruiting pools, benchmarking comparisons and tracking of internal progress.
B. College/Regional Campuses Deans:
 
  • a. Ensure that faculty search committees aggressively pursue women and minority candidates.
  • b. Develop plans to increase the pool of women and minority candidates in those fields that have small pools.
  • c. Ensure that the climate within campus/college is welcoming to women and minority individuals from diverse backgrounds. Accomplishing this goal may necessitate formal diversity training for faculty and staff. These policies are particularly important for women and minorities. Maintain a climate in which females and minorities feel free to access these benefits.
  • d. Encourage staff to attend workshops offered by the Division of Human Resources and credit bearing university classes to enhance their skills for advancement.
C. The Vice-President for Human Resources:
 

  • a. Maximize the use of technology to streamline the logistics of the hiring process from pre-recruitment through appointment.
     i. Use Lotus Notes to automate processing Position Request and Authorization and Personnel Action Forms.
     ii. Automate the job analysis process.
     iii. Use document imaging for résumés and post-hiring forms.
  • b. Expand and enhance online recruiting capabilities.
    i. Implement a Web-based online application system for certain types and levels of job postings.
    ii. Maintain an applicant database for more efficient sharing of information about candidates currently under consideration, for historical analysis, and for identifying prospective candidates for future searches.
  • c. Reduce unnecessary steps in the current Position Request and Authorization process.
     i. Delegate approval for administrative/professional and Civil Service positions to the appropriate level.
     ii. Identify circumstances that should not require the submission and approval of a new PRA.
  • d. Improve interviewing and selection process.
     i. Encourage consultation with Human Resources.
     ii. Develop standard interviewing and selection guidelines.
     iii. Revise and distribute employment procedures manual.
     iv. Utilize the recruitment process to market Kent State University as an "employer of choice."
     v. Standardize procedures for reference checks. Develop a candidate selection checklist.
     vi. Develop consistent guidelines for notifying selected and rejected candidates.
     vii. Develop an expanded employee orientation program.
  • e. Provide comprehensive diversity education and training programs for all faculty and staff to create a culture that welcomes, values and appreciates diversity.
  • f. In cooperation with the provost, refine and develop new "family friendly" programs and services for the benefit of all faculty and staff.
  • g. Ensure that there is an effective and well-understood university mechanism to deal with faculty and staff allegations of sexual harassment and discrimination, and at the same time we must take care to protect the rights of those who may be falsely accused.
  • h. Develop workshops to enhance staff skills for advancement, which include small group face-to-face discussions for administrators and staff.

D. All Vice-Presidents and their units are encouraged to develop a comprehensive plan to:

  •  a. Increase the numbers of females and minorities in administrative and professional positions.
E. Provide incentives to academic and academic support units for developing model of excellence for increasing diversity:
The president and provost will:

 
  • a. Establish a Diversity Incentive Fund that provides funding for competitive awards to enhance diversity within the colleges and academic support units. These proposals should include:
  • A critical assessment of diversity within the unit.
  • A plan and timetable for addressing the issues.
  • Commitment of matching funds.
  • Benchmarking indicators for judging progress.
  • A formal evaluation of success.
The proposals will be reviewed on the basis of their potential as a "best practice model" to be used by other units by a subcommittee selected from members of the University Diversity Committee.
 
  • b. Enhance the prestige and visibility of diversity-related awards both on and off-campus.
  • c. Sponsor a Best Practices for Achieving Diversity Conference annually that will include a nationally prominent keynote speaker.
  • d. Collect and distribute to all units those strategies and practices already in place that have proven to be effective mechanisms to recruit and retain women and minorities.
  • e. For Academic Year 2001-02, instruct each academic department or college and each vice-presidential unit to undertake
  • A diversity project chosen from diversity plan for the year or other designated time. The unit will choose this project to best fit
  • A demonstrable need or opportunity for improvement of that unit, and it should be a new undertaking. Regular reports on this initiative will be made to the Diversity Advisory Committees, which will in turn disseminate lessons learned and best practices from these experiences.
Collect and organize data to systematically and effectively assess progress and to align/realign programs intended to enhance diversity objectives:  The president and provost should receive the following data on a periodic basis to document diversity progress:
 
  • Recruitment, retention, and promotion rates of women, and minority faculty, staff, and administrators as contrasted with overall rates. Campus climate survey results.
  • a. Periodically assess the progress/success of women and minority faculty and administrators.
  • b. Issue an annual status report documenting progress made toward meeting the university's goals using the above data.
  • c. Publish an inventory of diversity-related events and programs within the university.
  • d. Sponsor an open workshop each year at which the progress that has been made and continuing issues can be discussed.
Diversity Instruments:
 
  • Please visit the following site to view Kent State University's Hiring for Diversity Instrument" and "Retaining for Diversity Instrument."

    Diversity Newsletter:
     
  • This newsletter serves not only as a means of conveying information about important future events of interest to our stakeholders, but as a means of enhancing diversity education here at Kent State University.
  • It will publish interviews from students, staff, faculty and administrators on diversity issues relevant to their roles. Academic and administrative unit's visions and efforts will be featured and recognized. In addition, our newsletter will convey important statistics of diversity progress here at Kent State University. Such statistics will be useful for those seeking institutional diversity data for research or grant solicitation purposes and for those seeking a concrete demonstration of progress on what has now become an integral element of our academic excellence.
  • Please visit the following site to view a sample newsletter: Diversity Newsletter

University of Colorado

Contact: MaryAnn Sergeant
Title: General Professional III
Office: Office of Diversity & Equity
Phone: 303-492-0680
Email: Mary.Sergean@colorado.edu
Web Site: www.colorado.edu

Plan Highlights:
 
  • Establish or enhance systems for generating feedback from students, faculty and staff about the status of campus climate; utilize survey information in formulating future strategies.
  • Identify practices or policies that may have negative impacts or create barriers for particular populations; develop coordinated strategies for addressing any issues identified.
  • Review and broaden the orientation for new faculty, staff and students to include cultural norms, climate, services, resources and other diversity-oriented topics.
  • Review and enhance diversity training programs designed for faculty and staff; increase participation in training programs as educational tools for improving campus climate.
  • Establish strategies and implementation plans by schools and colleges for increasing the number of tenured and tenure-track faculty of color; monitor and report progress annually.
  • Enhance support for the Special Opportunities Program in the Division of Academic Affairs to help broaden faculty diversity.
  • Integrate diversity expectations into the Program Review Process for primary units.
  • Encourage enhanced professional development opportunities for all faculty, including faculty of color.
  • Improve communication and understanding about recent changes in tenure procedures that offer broader criteria in research, teaching and service to enhance opportunities for all faculty.
  • Enhance mentoring programs for tenure-track faculty.
  • Continue and enhance first-, third-, and sixth-year preparation workshops on tenure processes and expectations. \
  • Continue to develop an exit interview process to identify opportunities for improvement in retention of faculty, staff, and administrators of color and women faculty, staff, and administrators, in addition to identifying other issues.
  • Collect data on faculty of color from public Research I institutions for use in establishing benchmarks.
  • Increase IMPART research grant funding (www.colorado.edu) to expand research opportunities for diverse faculty.
  • Explore potential for new "grow-your-own" programs aimed at attracting prospective faculty of color to the Boulder campus.
  • Review starting salaries for new faculty to identify any gaps related to gender; develop strategies for addressing any gender-related variances.
  • Increase professional development opportunities and succession strategies for all staff; provide release time for staff to participate in campus classes, committee work and campus events.
  • Extend staff recruitment efforts by building community partnerships and enhancing communication with nontraditional networks.
  • Review classified staff testing practices for relevance and equity; develop appropriate recommendations for change.

Other Notes:

  • Established in 1998, the Office of Diversity and Equity now acts as the central point at which campus diversity needs and resources are considered, along with other programmatic needs, in the budgeting process.
  • The Office of Diversity and Equity will play a leadership role in coordinating diversity programs on campus, by encouraging internal communication, providing assistance in planning and evaluation, identifying priorities, and advocating for effective resource management.
  • For fiscal year 1999-2000, more than $1 million in new general funding will be allocated to campus diversity programs that demonstrate proven or potential effectiveness. This does not include additional investments and reallocations being made at the Vice Chancellor or unit levels or funding from sources outside the general fund.
  • Outcomes of the campus diversity plan will be reviewed annually, with broad internal and external input, to determine levels of progress.
  • The Boulder campus will establish a modified Program Review Panel (PRP) process for evaluating the campus wide diversity effort at five-year intervals. The first PRP review will be conducted by 2004.
  • Specific individuals have been identified to serve as "Strategy Leaders," who are responsible for overseeing implementation of and reporting progress on key strategies in the diversity plan.
Interview Comments:
 
  • Put together very small office 6 years ago and currently have 3 people along with some students that work in the office.
  • Everyone in the university is responsible for implementing the diversity plan.
  • Diversity plan focused on students first.
  • The university is just now beginning to recruit faculty.
  • Committee developed blueprint for action.
  • Currently post everything on the web site, such as information on programs and grants for which faculty can apply.
  • Lower level positions (i.e. food service) don't have access to information because they don't have access to computers/emails/announcements. Some don't speak English.
  • Scholarships were the biggest recruitment strategy for students.
  • Encourage search committees to find diverse candidates.
  • Developed a Faculty of Color Email List, where they send bulletin information.
  • Bring together faculty of color for lunch once each semester.
  • Current numbers of minorities on campus: 14-15% of students; 13-14% of faculty; 20% of staff.
  • Diversity training is available.
  • The university holds a summit on diversity each year, where there is a famous speaker. They get students, faculty and staff involved. Usually about 600 attendees. Have held this summit for past 3 years.

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Faculty Recruitment and Retention - Faculty of Color:

  • The Campus has made significant improvement in increasing the number of assistant professors of color. In 1990, faculty of color represented only 9% of all assistant professors hired by the Campus. By 1999, this number has increased to 25% of all assistant professors. The increases have been less pronounced at the associate and full professor levels. In 1990, faculty of color represented 10% of all associate professors. By 1999, 14% of all associate professors and 9% of all full professors were of color.
     

Virginia Tech University

Contact: Dr. Benjamin Dixon
Title: Vice President for Multicultural Office: Office of Multicultural Affairs
Phone: 540-231-1820
Email: bdixon@vt.edu
Web Site: www.dsp.multicultural.vt.edu
Web Site: www.multicultural.vt.edu

Plan Highlights:
 
  • Strengthen faculty and staff search procedures so that females and members of other underrepresented groups are selected to participate on search committees, included in the pools of interviewed candidates, and hired.
  • Develop and/or improve materials that promote the value and benefits of diversity and that promote the university's efforts to create and sustain a welcoming teaching, learning, and working environment for all.
  • Facilitate the design, development, and/or implementation of a variety of training programs for all faculty, staff, and students to improve the university climate.
  • Develop university-level incentive programs to support college/department/unit diversity-related initiatives.
  • Facilitate the design, development, and/or implementation of a variety of training programs for faculty and staff to increase their competence in working with diverse individuals and groups.
  • Develop a university wide Research Agenda related to diversity and multicultural issues and identify incentive, reward, and/or recognition programs and related resources that support the implementation of this agenda.
  • Update and institutionalize an initial diversity assessment and establish a continuous improvement process, characterized by periodic faculty, staff, and student surveys; diversity programs inventories; and other assessments that provide information on areas needing improvement and areas of success.
  • Review and update the University Diversity Strategic Plan as a tool to monitor goal-achievement in the area of diversity at all levels of the university, consistent with the direction set by the Academic Agenda and as a guide for identifying resources to support and sustain diversity initiatives.
  • Create a task force to review diversity and multicultural aspects of faculty roles and rewards, emphasizing areas such as evolving definitions of scholarship, the teaching evaluation process, differentiated staffing expectations, and the relationship of departmental expectations to college and university work.
  • Facilitate the development of courses, programs, and research projects--both on campus and off--that support diversity training and multicultural education for working professionals in government, industry, and education.
  • Strengthen ties with local communities by involving individuals and organizations from those communities in university-sponsored or supported programs and by supporting community efforts to create and sustain a welcoming environment for all.
  • Enhance existing and initiate new collaborations with HBCUs that provide mutual benefits for participating institutions and that contribute toward increasing access to and improving the quality of higher education opportunities for students of color.
  • Establish partnerships with corporations and other institutions to collaborate on issues related to the identification and implementation of effective diversity management practices.

Interview Comments:

  • Search procedures are inclusive.
  • Part of the evaluation process for individual departments includes diversity.
  • Another department initiated the Exemplary Department Awards, where they rotate diversity into the topics. It is a great example of other departments getting involved.
     
Recommendations:
 
  • A diverse search committee
  • Bring in outside members for search committees when necessary
  • Be careful when setting your measures
  • Take concrete steps that are not traditional
  • A system-wide plan is necessary and needs to be comprehensive and tied to university strategic plan
  • Create a university-wide strategic plan that addresses all areas of diversity, including faculty and staff recruitment
  • Create a commission to make policy recommendations (different than an advisory committee).
     
Recommendations:
 
  • A diverse search committee
  • Bring in outside members for search committees when necessary
  • Be careful when setting your measures
  • Take concrete steps that are not traditional
  • A system-wide plan is necessary and needs to be comprehensive and tied to university strategic plan
  • Create a commission to make policy recommendations (different than an advisory committee).
Faculty Diversity at Virginia Tech:
Following are tenured and tenure-track positions by race and sex in the College of Arts and Sciences.
  Fall 1999 Fall 2000 Fall 2001 Fall 2002*
Total 452 100% 460 100% 473 100% 437 100%
American Indian 2 0.44% 2 0.43% 2 0.42% 2 0.46%
Asian 19 4.20% 18 3.91% 21 4.44% 19 4.36%
Black 11 2.43% 16 3.48% 17 3.59% 17 3.89%
Hispanic 3 0.66% 6 1.30% 6 1.27% 7 1.60%
Other**
--
--
--
--
2 0.42% 2 0.46%
Nonwhite 35 7.73% 42 9.12% 48 10.15% 47 10.76%
White 417 92.27% 418 90.88% 425 89.85% 390 89.24%
Women 93 20.58% 102 22.17% 109 23.04% 103 23.57%
Men 359.79% 79.42% 358 77.83% 364 76.96% 334 76.43%
* Figures are approximate.
** Nonwhite, but not in one of the other categories.
SOURCE: Virginia Tech (Wilson, 2002)

American Express

Contact: Henry Hernandez
Title: Director of Diversity Integration
Phone: 212-640-6920
Email: Henry.o.Hernandez@aexp.com
Web Site: www.americanexpress.com

Plan Highlights:
 
  • American Express’ vision is to become the world’s most respected service brand. To achieve this vision, the company focuses its efforts on hiring and retaining the best and brightest people, regardless of differences. Below are highlights of initiatives and programs American Express has introduced to help achieve this vision.
  • The American Express Blue Box Diversity Council, established in 1991, is made up of senior leaders from across the company. They set the overall diversity vision and policy, manage best practices, and monitor progress against other leading companies. In addition, regional Diversity Councils in the United States, Japan, Canada, Europe, Asia and Latin America each lead local diversity strategies, building on the work of the company-wide council in the areas of environment, hiring and development.
  • Diversity teams in each of the American Express businesses ensure that the differences employees bring to the workplace are valued and recognized. These teams sponsor programs on training, awareness, development and employee satisfaction.
  • Employee networks enhance the work experience and help provide support to the company’s business objectives in the areas of recruitment, community outreach, volunteerism, education and others as well. There are currently 10 employee networks formed around various diversity dimensions, including race or ethnicity (African American, Asian, Hispanic, Native American), gender, age, sexual orientation, disability, and religion.
  • American Express regularly participates in minority job fairs and works with national organizations to help source candidates from a variety of backgrounds. Key organizations and venues include NAACP-sponsored job fairs, the National Hispanic MBA, the National Black MBA, the National Urban League, A Better Chance, SEO (Sponsors for Educational Opportunities), the Consortium for Graduate Study in Management and Inroads. The company also recruits from many college campuses, including the Atlanta University Center.

Company values and expected behavior regarding diversity issues are assessed in a number of ways:

  1. A manager’s ability to value and integrate diversity is part of the annual performance review and compensation of all exempt employees. One of the key competencies leaders are assessed on is building diverse talent. This is done by: creating a high commitment work environment through empowerment and development; taking accountability for building a workforce with diverse leadership and technical skills and strengthening American Express’ reputation as an employer of choice. Managers are specifically assessed on their ability to use recruitment, succession planning and retention strategies to create a diverse, high-performing team.
  2. The company’s annual employee survey measures employee satisfaction in 14 key areas and includes questions directly linked to diversity. Since 1993, American Express has tracked overall employee satisfaction on a number of diversity-related categories and has seen steady improvement in these areas. Today the employee survey allows the company to gain a better understanding of how individual differences and work styles influence their global work environment.

Honors & Recognition For 2003:

  • The Equal Opportunity for Women in the Workplace presented American Express Australia with the Leading Organization for the Advancement of Women Award for its continuing work to ensure the number of women in senior roles was representative of the total number of females.
  • In an annual survey of minority MBA and undergraduate students by research firm Universum, The Black Collegian Magazine released the list of "The Top 50 Diversity Employers." This year, American Express jumped to the number 22 spot from 33 last year.
  • American Express was named one of the "50 Best Companies for Latinas to Work for in the U.S." for the sixth year in a row. Latina Style credited the company's representation of Latina executives in the workforce as well as the percentage of Latinas who are among the top 20% of wage earners. Mentoring programs, alternative work arrangements and recruitment practices were among the highlights as well.
  • The New York City Commission on Women's Issues announced the results of its inaugural "Working Women Survey in NYC." American Express was named a distinguished company for providing a supportive environment for women employees in the workplace. This survey is part of a larger campaign by the Commission to improve the quality of life for women and brand NYC as the "City of Choice" for women.
  • In the third annual ranking of the "Top 50 Companies for Diversity," American Express was ranked third by DiversityInc for companies that demonstrate a strong commitment to diversity. Evaluations were based on an in-depth questionnaire about the company's diversity practices, which were judged by a 10-member panel of diversity experts. American Express was cited for representation of people of color at many levels, inclusive benefits, employee networks and philanthropic efforts aimed at diverse communities.
  • American Express is included in Hispanic Magazine's annual survey of the "2003 Hispanic Corporate 100 -- The 100 Companies Providing the Most Opportunities for Hispanics." Companies are selected based on their recruitment efforts, diversity training, ethnic representation of its board members and minority business initiatives. Hispanic Magazine also looks at the company's funding efforts for scholarships, grants and organizations that help Latinos as well as the company's philanthropic donations targeting Latino communities.
  • www.div2000.com has ranked American Express #19 on its survey of America's Top 50 Corporations Providing Multicultural Business Opportunities in 2002. Over 150,000 women and minority owned businesses had the opportunity to participate in the online election of the selected companies.

Eastman Kodak

Contact: Essie Calhoun
Title: Chief Diversity Officer & Director, Community Affairs: n/a
Phone:(585) 724-1221
Web Site: www.kodak.com

Plan Highlights:

The Diversity Initiatives Team places a special emphasis upon education and communication programs that ensure timely and personalized contact with Kodak employees. Through these programs, the team strives to inform employees about Kodak's Diversity Mission and gain their commitment to helping us achieve our diversity and inclusion goals.

 

In its first year, the Diversity Initiatives team has designed and delivered a number of very well-received programs, including:

  • The 52 Weeks: Diversity in Action Conversation Series, designed to foster discussions about diversity-related issues and concerns among employees.
  • Diversity: Make the Difference Your Reality, a full-day educational diversity summit for Kodak employees.
  • Multicultural advertising and sponsorship activities to reach our diverse and emerging markets.

Around the world, Kodak is committed to compliance with the regulations of each country where we conduct business. The mission of the Global Compliance team is to meet or exceed the requirements of global anti-discriminatory laws, regulations and directives, while driving the creation of a diverse and inclusive environment through pro-active audits and monitoring.

The U.S. Global Compliance initiatives include:

  • Complying with U.S. Affirmative Action and other required government regulations
  • Strengthening Equal Opportunity Employment-Affirmative Action outreach
  • Conducting on-going education programs that build an inclusive environment

Implementation of formal and informal assessment tools to identify current global perspectives on culture, inclusion, work/life, and high performance.

For workplace issues and concerns that cannot be resolved at the departmental level, the Resolution Support Services ((RSS) team offers Rochester-based employees a system of formal and informal services with escalation solution options. The services have been designed from state-of-the-art elements of proven alternative dispute resolution strategies. The team also offers consultation to Kodak management on the best practices in employee issue management and resolution.

The Supplier Diversity Office provides services and support to Eastman Kodak Company through identifying/promoting the utilization of Diverse Supplier resources. Located in Rochester, New York, the Supplier Diversity Team supports the initiatives of the corporation's diverse spending goals in various manufacturing locations throughout North America.

Honors & Recognition:

  • Fortune magazine has ranked Eastman Kodak Company 34th among the 50 Best Companies for Minorities for 2003.
  • Kodak among "100 Best Companies for Working Mothers" for 2002.
  • Top 50 Companies for Diversity for 2001, DiversityInc.com named Kodak #2.
  • Mark Gulling receives Kodak 2001 CEO Diversity Award.
Other Notes:
 
  •  The performance of Kodak's leaders with respect to diversity is measured in two ways: quantitative and qualitative. The quantitative component is determined by percent of women and people of color placed into management and exempt positions. The qualitative component emphasizes honoring diversity in supporting the business through visible leadership behaviors that are substantive, consequential, and require the personal involvement of managers. The measures are evaluated using employee satisfaction data, recruiting and hiring results, promotion activity and attrition rates.
  • Kodak is recognized as a leader in policies and programs that provide employees and managers with resources and flexibility in meeting personal needs while contributing to the companies success. They include:
  • Employee Assistance Program
  • Nursing Mothers Program
  • On-site Fitness Centers
  • Self-Care Centers
  • Free allergy and flu shots for employees
  • Child Care Resources/Referrals
  • Adoption Assistance
  • Flexible Benefits Program
  • Domestic Partners Benefits
  • Eldercare
  • Flexible work arrangements
  • Kodak's website includes numerous links to diversity-related websites.
  • Kodak formed its External Diversity Panel in 2001 to act in an advisory capacity on matters of strengthening our strategy for diversity and inclusion among employees, customers and suppliers. They represent diversity both in ethnic backgrounds and in professional experience. The panel meets quarterly to share its counsel with the public policy committee of Kodak's board of directors and reports directly to Dan Carp. Members serve a two-year term, and their focus includes purchasing, marketing and human resources. They also provide counsel on the company's comprehensive corporate diversity strategy as well as help management assess future diversity trends and their impact on Kodak's business.
  • Kodak puts its overall diversity results in writing as one of the few major Fortune 500 companies issuing an annual report on diversity (Fraser, 2002).
  • A global Diversity Leadership Team was formed and is composed of 34 senior managers from around the world. The team is responsible for implementing the comprehensive integrated diversity strategy (Fraser, 2002).
Employee Networks:
 
  •  Employee Networks are independent, voluntary, non-profit associations of people who have common interests or backgrounds. They are open to all Kodak employees and retirees as resources for assisting individual development and providing additional communication between individuals, community resources and company management.
  • With incredible top-down management support, the eight Employee Networks acknowledge differences in gender, heritage, orientation and race, encourage unique thinking within the context of teamwork and emphasize the value we place on diverse perspectives within the context of our common goals.
  • The Women's Forum of Kodak Employees (WFKE) provides forums for networking, offers mentoring and enables women to achieve their full potential at Kodak.
  • Network North Star (NNS) promotes and enhances the career potential of African-American employees through mentoring, educational programs and seminars, information sharing and membership support.
  • The Lambda Network offers support and education to foster an environment that values all individuals independent of their sexual orientation or gender expression.
  • The Hispanic Organization for Leadership and Advancement (HOLA) is committed to foster excellence and leadership among Hispanics by providing personal growth and development opportunities through networking, informal mentoring, training and interaction with management.
  • Asia Pacific Exchange (APEX) provides support to employees of Asian and Pacific Islander heritage in achieving their career goals.
  • The Native American Council at Kodak (NACK) contributes to an environment that enables all people to achieve their full potential through retention, education, recruiting and identification.
  • The Veterans Network of Kodak Employees (VetNet) offers support to Kodak employees who are military veterans and link them to resources for veterans benefits and issues.

The Empower Network offers support and education for people with disabilities-both visible and not so visible.
Eastman Kodak

 

Ford Motor Company

Contact: Rosalind Cox
Title: Manager, Diversity and Worklife Planning: n/a
Phone: 313-248-7505
Email: rcox4@ford.com
Web Site: www.ford.com

Plain Highlights:

Executive Council on Diversity identified five areas for action (Back to basics, 2002):
  • Leadership within the corporation
  • Valuing a diverse workforce
  • Building a respectful and inclusive work environment
  • Valuing worklife integration
  • Developing external partnerships
Minority Dealer Training Program
 
  • The Minority Dealer Training Program is comprised of two distinct training modules - NADA Training and Retailer Development Training. Each module is designed to help minorities develop the necessary skills to make sound dealership decisions and successfully operate a dealership. The objective of the program is to provide the training necessary for minority individuals to be considered for available Ford or Lincoln-Mercury dealership opportunities.
Global Diversity and Worklife Summit
 
  • The Global Diversity and Worklife Summit is designed to celebrate the company's successes in the areas of diversity and worklife while introducing employees to new ideas about the topics.
Honors & Recognition:
 
  • Ford Motor Company was named the #1 Corporation of the Year among American corporations on DiversityInc's 2003 list of "Top 50 Companies for Diversity."

Other Notes:

  • Company publications must send clear messages about diversity (Klimley, 1997).
  • Key executives are required to hold a certain number of employee meetings each year to discuss issues pertaining to diversity (Klimley, 1997).
  • Incorporates diversity into their annual employee surveys (Klimley, 1997).
  • In 1999, Ford Motor Company purchased a record $3.3 billion in goods and services from minority-owned businesses, more than any other automaker in the U.S. And Ford Motor Company's minority dealers number more than 370, surpassing that of any other U.S. automaker (The model D, 2000).
  • Ford Motor Company is actively involved in providing financial support and mentoring at many Historically Black Colleges and Universities (HBCUs). Such involvement not only creates a strong market presence for the automaker, but also gives it an advantage in its recruitment efforts (The model D, 2000).
  • Senior executive bonuses are tied to diversity management, along with traditional performance measures (Caudron, 1998).
  • Established aggressive goals for hiring professional women and minorities (Caudron, 1998).
  • Developed external mentoring programs that match minorities who aspire to senior management with top-level minority executives from other companies (Caudron, 1998).
  • Established employee resource groups to identify barriers, provide information and develop minority employees (Caudron, 1998).
  • Provide mandatory diversity awareness training for all salaried and hourly employees (Caudron, 1998).
  • Sponsors the Ford Academy of Manufacturing Science, a school-to-work program that helps young people acquire valuable work skills (Caudron, 1998).
  • Ford measures representation of women and people of color at all salary levels quarterly (Caudron, 1998).
  • Ford senior executives also conduct face-to-face diversity focus groups worldwide (Caudron, 1998).
  • Ford's CEO is chair of its Executive Council on Diversity, which identifies and manages corporate diversity initiatives. The council members report directly to the CEO and conduct yearly focus groups to hear employee concerns firsthand. Furthermore, all members of the council are held accountable for diversity through a performance measurement system (Caudron, 1998).
  • Other senior managers are involved in diversity as on-site representatives for universities that are key to its recruitment strategy (Caudron, 1998).
  • Conducts employee attitude surveys and uses demographic control variables to analyze survey data (Caudron, 1998).
  • The company assists women and minorities to rise through the ranks with the help of its external mentoring programs and the Ford Academy of Manufacturing Science (FAMS) (Caudron, 1998).
  • Diversity Dashboard - includes tracking processes (Back to basics, 2002).
  • Annual Diversity and Worklife Summit - six-week long company-wide celebration that features panel discussions on diversity and worklife issues and dramatic interpretations (Back to basics, 2002).
  • Local Diversity Councils (LDC's) - Engage the workforce through education and training about diversity and worklife integration issues. LDC's are in a unique position to educate and inspire employees at the local level (Keeping the momentum, 2002).
  • "Dialogues in Diversity" series - Has been gaining momentum since it was introduced in 1996. The events bring in noted speakers (Keeping the momentum, 2002).
  • Lunch and Learn events - Invite employees from many areas to come together in small groups for lunchtime sessions on topics of interest (Keeping the momentum, 2002).
Employee Resource Groups:

 

  • These company-sponsored Employee Resource Groups provide support and fellowship, identify barriers, contribute to employees' professional development, and provide organized activities for employees of diverse backgrounds.
Ford-Employee African-American Network (FAAN)
 
  • FAAN champions diversity at Ford by making a positive impact on the African-American community. FAAN promotes leadership development through seminars, mentoring, counseling, and Dialogues on Diversity with senior management. Members support summer internship programs and recruiting at minority-focused career events. In the Detroit area, they provide Scholastic Aptitude Test coaching, an area Pre-College Engineering Program, Paint the Town events, and Black History Month Celebrations. They also support the United Negro College Fund.

Ford Asian Indian Association (FAIA)

  • FAIA works for the success of Ford Motor Company. Its three-part vision is to promote the Ford family of brands as the "Brand of Choice" for Asian Indian consumers, make Ford the "Employer of Choice" for Asian Indian professionals, and develop business and technical skills of Asian Indian employees to ensure a competitive advantage for Ford. FAIA also works to enhance awareness and understanding of Asian Indian culture among all employees.

Ford Chinese Association (FCA)

  • One of the oldest resource groups at Ford, FCA represents a highly motivated group of dedicated professionals, eagerly bringing diversity to the workplace. FCA promotes activities for technical and cultural exchange within its membership and with outside associations as well. Members actively support the company's business initiatives.

Ford Gay, Lesbian or Bisexual Employees (GLOBE)

  • As one of the first companies to adopt a non-discrimination employment policy inclusive of lesbians and gays and to offer comprehensive same-sex domestic partner benefits, Ford Motor Company set the standard in corporate responsibility. GLOBE has chapters in Great Britain, Germany, and the U.S. providing worldwide networking and confidential employee support. Members actively champion diversity education, recruiting and marketing. They hold monthly membership meetings, lunches, and socials while supporting many community events.

Ford Hispanic Network Group (F-HNG)

  • F-HNG, through service and support, strives to be a positive force in the Hispanic community. The group's vision is to assist the corporate effort to employ, develop, and retain Hispanics in the workforce. Programs include hosting professional development events and sponsoring speakers on diversity initiatives.

Professional Women's Network (PWN)

  • PWN focuses on professional development for women, promoting an environment that attracts, develops, retains, and advances talented women for our team. PWN sponsors motivational speakers, mentoring programs, leadership initiatives, and community projects.

Ford Interfaith Network (FIN)

  • Founded in 2000, the Ford Interfaith Network (FIN) aims to assist the company in becoming a worldwide corporate leader in promoting religious tolerance, corporate integrity, and human dignity. We strive to act in accordance with our beliefs and out of love for human beings and all of creation, promoting understanding and respect for the various faiths. We help management to:
  • Increase and maintain religious diversity
  • Attract, develop, and retain talented employees of faith
  • Be more aware of religious consumers' and investors' needs
     

MEC-Middle Eastern Community @ Ford Motor Company

  • Everyone is welcome to join MEC@Ford, a resource group dedicated to making Ford Motor Company the preferred automotive producer among Middle Eastern communities. Goals include building consumer relationships, demonstrating corporate citizenship, promoting diversity and developing cultural awareness. Activities include working with area schools, and mentoring and support for employees of Middle Eastern backgrounds.

FPN - Ford Parenting Network FPN is a resource group formed to:

  • Support employees looking for a better balance between their work and family life.
  • Serve as a forum in which Ford employees can share parenting knowledge, ideas and experiences.
  • Help Ford Motor Company become an Employer of Choice
  • FEDA - Ford Employees Dealing with disAbilities The newest member of the group has a vision of supporting Ford Motor Company as the preeminent employer for employees dealing with disabilities.

IBM

Contact: Ted Childs
Title: Vice President of Diversity
Phone: 301-803-2251
Email: jtc3@us.ibm.com
Web Site: www-306.ibm.com

Plan Highlights:
 
  • There are eight executive task forces - one each for women, men, Asians, Blacks, Hispanics, Native Americans, gays and lesbians, and disabled workers. The task forces, plus a ninth group that deals with work-life balance, inform IBM's leaders and decision makers on diversity issues at all levels (Koonce, 2001).
  • Every new manager is exposed to diversity training as part of the leadership development curriculum (Koonce, 2001).
  • IBM practices inverse mentoring, where an executive reaches down in the organization and asks someone who has a different set of life experiences and a different point of view to be his or her mentor (Salomon & Schork, 2003).
  • "IBM maintains and frequently reviews feeder lists for all key positions. It ensures that the feeder list contains the broadest possible coverage of diverse talented candidates. People on these lists get development opportunities and assignments" (Salomon & Schork, 2003).
  • IBM has 169 diversity network groups (A promise, 2002).
  • Creating diversity councils was an important tool to allow people to work together and demonstrate they could address sensitive, personal, and often passionate issues - issues that is addressed could help them recruit and keep talent, and better connect to a changing customer set - and if not addressed could at some point be divisive (A promise, 2002).
  • The establishment of their Workforce Diversity Executive Task Forces allowed their CEO to deputize executive leaders from each constituency to help understand problems or perceptions that needed to be addressed to improve the workplace climate and marketplace performance (A promise, 2002).

Honors & Recognition:
Please visit the following site for complete list:
Honors & Recognition


Other Notes:

  • 52 percent of the worldwide management council (the company's top management team) consists of women, minorities, and non-U.S.-born people (Koonce, 2001).
  • The executive sourcing process, which focuses on leadership development succession planning, specifically targets women and minorities (Koonce, 2001).
  • IBM created a functional link between diversity and EEO by moving the separate responsible departments to one department (Mathews, 1998).
  • Each executive and senior manager is expected to take a personal leadership role in supporting the corporate view of the business case for diversity, personally exemplifying the values underlying the diversity vision, and communicating expectations down to the middle management and work teams across the company (Salomon & Schork, 2003).
  • IBM holds an annual Women's Technical Conference to provide an opportunity for IBM women from around the world to present their technical work to their female colleagues. Similar conferences are held for gay and lesbian and multicultural employees (Salomon & Schork, 2003).
  • IBM has 73 workforce diversity councils around the world. The purpose of these councils is to advise local management on local workforce diversity issues (A promise, 2002).
  • Have a global focus on their employment of people with disabilities, including a focus on ensuring that their products are accessible by the disabled (A promise, 2002).
  • In 1991 they changes the name of the Equal Opportunity and Affirmative Action department to Workforce Diversity. The name changed allowed IBM to embrace the concept of inclusion and sent a message to white men that they were apart of the vision of workforce diversity. It also allowed them to connect equal opportunity, affirmative action, and work/life balance as equal members (A promise, 2002).
Diversity Programs:
 
  • Accessibility
  • The American Business Collaboration
  • Child and Elder Care Resource and Referral Service
  • Community Contributions
  • Community Outreach:
    • Community Service Assignment
    • Diversity Campus Executive Program
    • Faculty Loan Program
    • Technical Academic Career Program
  • Diversity Councils
  • Diversity Network Groups
  • Diversity Training:
    • Global
    • Employee
    • Manager
Executive Task Forces/Shared Leadership Teams:
 
  • EXITE Camps (EXploring Interests in Technology and Engineering)
  • Fund for Community Service
    • Compressed/Flexible Work Week
    • Individualized Work Schedule
    • Leaves of Absence
    • Part-Time Reduced Work Schedule
    • Mobile/Telecommuter
    • Work-At-Home
  • Flexible Work Options
  • IBM Global Work Life Fund
  • K-12 Initiatives
  • LifeWorks
  • Mentoring
  • Minority/Women/People with Disabilities Business Development Program
  • People of Color/People with Disabilities Technology Committee
  • Recruiting:
    • Diversity-Experienced Professionals
    • Entry Point (AAAS)
    • Project Able
    • Project View
  • Women's Initiatives:
  • Global
  • Multicultural Women
  • Technical

Xerox

Contact: Ernest Hicks
Title: Corporate Diversity Manager
Phone: 585-423-6157
Email: ernest.hicks@usa.xerox.com
Web Site: www.xerox.com

Plan Highlights:
 
  • Under the company's Balanced Work Force Strategy (BWF), senior managers are evaluated on their ability to hire, keep and promote all employee groups including minorities and women.
  • Via the Xerox Minority/Female Supplier Program, Xerox purchased and received over $1.5 billion in goods and services between 1994 and 1998 from certified Minority, Women and Disabled Veterans Suppliers.
  • Minority Female Engineers working in Xerox' Manufacturing organization are the focus of the Xerox Asset Management Program, a work assignment and mentoring program.
  • Xerox Corporate Sponsorships for professional engineering associations bring both new and experienced female and minority engineering graduates to the forefront.
  • Independent employee caucus groups play an important role at Xerox, advocating self-development, openness, equal opportunity and inclusion for the entire Xerox community.
Honors & Recognition:
 
  • Named one of the Top 50 Employers for Latina Women in 2003 by Latina Style magazine
  • www.diversityinc.com cited Xerox as being #10 on their 2003 list of the Top 50 Companies for Diversity, up from #23 in 2002
  • www.diversityinc.com  also ranked Xerox as 5th on their list of best companies for Asian Americans and 9th on their list of best companies for Executive Women.
  • Named one of Top 10 companies for Asian Americans, examining workforce and supplier diversity, by Asian Enterprise magazine.
  • Ranked 13th in Fortune magazine's 2003 Top 50 Companies for Minorities, up from 14th in 2002.
  • Included in Hispanic magazine's Hispanic 100 companies providing the most opportunities to Hispanics in 2002 and 2003
  • Named by Minority Engineer magazine in 2003 as being one of the Top 50 companies for minorities
  • Ranked 18th among the 50 top companies by Equal Opportunity magazine in 2003
  • One of the 50 top companies as named by CAREERS & the disABLED Magazine in 2003
  • Ranked 5th in 2002 by Diversity Best Practices and the Business Women's Network's "Best of the Best" for companies supporting diversity and women.
  • Cited for employing programs which are considered best practices in recruitment, hiring, retention, career development & promotion of Hispanic employees by HACR - the Hispanic Association on Corporate Responsibility
  • Recipient of the first Perkins/Dole Glass Ceiling Award for minority and female recruitment, hiring and career advancement
    One of 11 companies selected (out of 600 surveyed) as world-class in diversity by the Vice President's Commission on Reinventing Government
  • One of Enable magazine's top 100 companies employing and advancing people with disabilities
    Other Notes: Building an inclusive workforce has been an ongoing initiative at Xerox for over 30 years. Employee roster is made up of over 30% African-Americans, Latinos, Asians and Native Americans.
At the level of vice president and above (12/31/2002):
 
  • 18 percent are majority women
  • 4 percent are minority women
  • 15 percent are minority males
Of the general workforce (12/31/2002):
 
  • Minorities make up 30 percent of the company's U.S. workforce
  • Asian (5%), African American/Black (16%), Hispanic (8%) and Native American (.7%)
  • 23 percent of officials or managers are minorities
  • 43 percent of new hires are minorities
  • Of the general workforce, 67 percent are men, 33 percent are women
Xerox Diversity Council
 

  • 15 members
  • Supported by the CEO
  • Reviews, recommends, and advises on diversity practices
  • Supports the diversity plans
  • Addresses diversity performance
Caucus Groups
 

  • Provide employee advocacy, self-development, and communications, acting as a catalyst for positive change
  • Each group has a Corporate Champion, which serves as a voice for the group at the senior level
  • Provide a communication link for continuous improvement
  • Represent and educate senior management on the unique diversity concerns within a particular constituency
Xerox supports the following groups with Corporate Champions:
 

  • Black Women's Leadership Council (BWLC)
  • Gay and Lesbian Employees (Galaxe Pride at Work)
  • Hispanic Association for Professional Advancement (HAPA)
  • National Black Employee Association (NBEA)
  • The Women's Alliance (TWA)
  • Asians Coming Together (ACT)
Interview Comments:
 

  • Created recruiting strategy with an external company
  • "Employee branding" - like in marketing; what are the messages being communicated; will run ads in Hispanic magazines and other diversity publications; make sure there is a message of a diverse and welcoming community
  • Web site - diverse images, employee testimonials
  • Media coverage in diversity publications and make sure they are on diversity web boards
  • Attend national conferences
  • Spend time and money
  • Have a presence at these functions
  • Established a relationship with 12 black universities - give funding to these schools - provides a presence; faculty then advise students to go to Xerox
  • Partner with 32 schools with large Hispanic campuses - give funding; give scholarships
  • Give 127 minority technical scholarships/internships - creates early relationship
  • No incentives
  • Consequences - yes - Balanced Work Force - expected to recruit minority candidates - departments have certain numbers they are expected to hit
Recommendations:
 
  • Recruit from unnatural sources
  • Part of strategic planning - do your benefits represent diversity; do your hiring practices represent diversity

American Red Cross

Contact: David Wilkins
Title: Chief Diversity Officer
Phone: (202) 303-8819
Email: wilkinsdg@usa.redcross.org
Web Site: http://www.redcross.org

Plan Highlights:
 
  • National Diversity Network. Serves as a network of internal consultants and advocates for diversity enterprise-wide. The network is divided into four regions (Western, North Central, North Atlantic, South Central). The network supports diversity strategic and business planning.
  • National Diversity Council. Provides advice to the Board of Governors related to fulfilling corporate expectations for achieving greater diversity and inclusiveness. The council is composed of members elected from nominations solicited widely from volunteer leadership positions in the organization.
  • Diversity Leadership Council. Provides leadership and accountability for the implementation of American Red Cross diversity initiatives within and across all lines of service and functional areas.
  • Diversity Cabinet. Provides advice and expertise to the American Red Cross on diversity best practices to assist the organization in fulfilling its goals and objectives for achieving greater diversity and inclusiveness. The cabinet is composed of diversity executives and consultants with work experience in the field of diversity. The members represent corporations and organizations that have proven track records in the area of diversity.
  • Diversity Executive Council. Provides coordination and continuity for American Red Cross diversity initiatives to ensure broad and consistent application across all lines of service and functional areas. The council is composed of individuals assigned specific accountability and responsibility for diversity initiatives in the various business units and other units with staff assigned to diversity.
  • Diversity Consultants. Consists of employees and volunteers trained in diversity who work in the various national headquarters and field units to help their respective leadership accomplish their diversity business projects.
  • Strategic Partnerships. The cornerstone of the American Red Cross diversity effort is to enter into long-term and meaningful partnerships with diverse organizations at a national level with implementation at the community level. These partnerships provide a valuable resource for the community-based operations.
  • "Diversity Works" is the Corporate Diversity Department's quarterly newsletter that highlights diversity projects and programs of the American Red Cross. Below are the links to the issues that have been published.
  • Projects. The American Red Cross has several projects in place to help us achieve total diversity of our people, programs and services. These projects include:
     
  • Diversity Consultant Training
  • Diversity Champion Training
  • The American Red Cross Strategic and Tactical (S&T) Model for Diversity Business Planning and
  • The Special Initiatives.

Corporate Diversity Department:

  • It is the mission of the Corporate Diversity Department to provide leadership and consultation to the total organization in helping to institutionalize diversity in the products and services provided and the governance of volunteers and employees (Polk, 2001).
  • It is the responsibility of the Corporate Diversity Officer to track the progress of the organization's diversity efforts for the president and the CEO (Polk, 2001).

Diversity Training:

  • The Diversity Consultant Training and Diversity Champion Training are workshops that train Red Cross employees and volunteers as internal diversity consultants to support their respective Red Cross units in diversity business planning.
  • The training is based on the American Red Cross S&T Model for Diversity Business Planning.
  • The Corporate Diversity Department also serves as diversity consultants to departments at national headquarters as well as Red Cross units.

S&T Model:

  • The American Red Cross Strategic and Tactical (S&T) Model for Diversity Business Planning is designed to help Red Cross units transition from stand alone diversity plans to the total integration of diversity objectives within each unit's strategic business plan.
  • The model identifies four phases from creating an infrastructure to developing organizational competency to integrating diversity into unit strategic and business plans and finally measuring the diversity return on investment.
  • It is based on the concept of achieving total diversity of the organization's people, programs and services.
Presidential Internship Program:
 
  • The purpose of this program is to bring diverse undergraduate and graduate college students into the Red Cross in key professional areas by providing paid internships for college students.
  • It is a 10-week program during the summer.
  • In addition to their project, interns are also exposed to the Red Cross through a new hire orientation, Intro to Disasters Training, Biomedical Luncheon, Blood Drive Volunteer Training, CPR/AED/First Aid Training, and meeting the President/CEO.
  • Interns also participate in an intern/sponsor group meeting, an intern outing, and a closing ceremony.
  • For more information about the program, please visit www.redcross.org
Presidential Scholars Program:
 
  • The purpose of this program is to provide an opportunity for Red Cross employees and volunteers with proven track records in middle management positions to complete leadership development plans that facilitate their career advancement through the managerial structure.
  • This is done by funding the education, training, and/or other experiences necessary to prepare eligible individuals for future advancement into leadership positions within the Red Cross.
  • Scholarships are provided up to $10,000 per scholar.
  • Once selected, Presidential Scholars receive assistance in completing their personal leadership development plans.
Honors & Recognition:
 
  • The Corporate Diversity Department (CDD) has created several awards to highlight the diversity efforts of Red Cross individuals and Red Cross units. These include
  • The Diversity Ambassador Award is given to an individual who, by demonstrating commitment to diversity, makes significant contributions toward achieving a more diverse and inclusive organization.
  • The Diversity Outreach Award recognizes American Red Cross unit program and service excellence in sponsoring an individual diversity program or project that successfully reaches a diverse segment or group in the community with Red Cross Services.
  • The Diversity Model Award recognizes American Red Cross unit excellence in institutionalizing diversity into its operations, programs, services, paid and volunteer workforce and governance.
  • The Diversity Grant Program supports the development of innovative services and programs that promote diversity outreach efforts in areas where there is an identified gap in participation levels.
  • The Disability Leadership Award recognizes the excellence of an American Red Cross unit in providing significant outreach to persons with disabilities as service providers and/or service recipients.
Other:
 
  • In 1998, the diversity effort was removed from the Human Resources Department and a separate Diversity Department was established. An executive position of chief diversity officer (CDO) was created and made a direct report of the president and CEO (Polk, 2001).
  • The American Red Cross board of governors (BoG) has requested and receives an annual briefing on the state of diversity in the American Red Cross. Also each of the BoG standing committees are requesting updates about the respective business units diversity efforts at each of the three BoG meetings. Board members are given talking points on diversity to be used in their speeches and presentations to American Red Cross and non-American Red Cross audiences (Polk, 2001).
  • The president and CEO is the chair of the Corporate Diversity Management Council. She routinely integrates diversity points into her speeches and presentations (Polk, 2001).
  • The Corporate Strategic Plan, approved by the BoG, has diversity listed as one of the Corporate Strategic Initiatives. Each of the American Red Cross units is to develop business plans and diversity business projects based on the Corporate Strategic Plan (Polk, 2001).
  • Positive results are being achieved in leveraging the new strategic partnership with the National Association for Equal Opportunity in Higher Education (NAFEO), the umbrella group for the nation's 118 Historically Black Colleges and Universities. (HBCUs). The American Red Cross is beginning to take advantage of a rich source of blood and marrow donors in the 400,000 registered students of HBCUs. In addition the partnership includes six other areas of collaboration such as health and safety education, tissue donation awareness, formal internship and student nurse activities. The diversity hook is to recruit the students for volunteer and employee opportunities in the American Red Cross. Blood collections have increased significantly in six of the Blood Services regions that collect on HBCUs. Also, minorities are being hired in key management positions as part of the normal business strategy. The partnership continues to gain momentum and is a major focus of the Corporate Diversity Management Council (Polk, 2001).
  • The Finance Department has implemented a process that ensures women and minorities have the opportunity to bid on American Red Cross contracts (Polk, 2001).
  • At the direction of the president and CEO, the Human Resources and Corporate Diversity departments are leading a taskforce to develop a process to ensure that minority candidates are considered for all American Red Cross executive level positions (Polk, 2001).
  • The Communication and Marketing department is committed to ensuring diversity is portrayed in the various communication and marketing materials. Also information is being provided to minority radio and print outlets (Polk, 2001).
Interview Comments:
 
  • Diverse Recruitment Branding
  • All vacancies posted to the American Red Cross website are also automatically "wrapped" (or posted) to the following diverse site or sites with diversity partners
  • True www.careers.com - has more diverse candidates than any of the "diverse" sites plus their candidates are all degreed providing the American Red Cross the opportunity to find the elusive candidates that we are looking for.
  • The Washington Post - online site - www.washingtonjobs.com
  • www.careerbuilder.com
  • USA TODAY - Select 50 Diversity Employers of Choice program
  • The Washington Post - print media advertisement in select diverse publications.
ARC Job Specific Website
  • We are very aware of the power of this tool and the messages that are sent by the images that are found on the website pages.
  • "Showing" potential blood, money, time donors and potential new hires inclusive imagery demonstrates an organization's commitment to diversity.
Inclusive Hiring Practices
  • The critical issue here is not that there are in fact "diverse" bodies in the workplace accounting for all of the differences that as an organization we seek - the important factor is what types of positions these individuals hold.
  • Within recruiting we help to identify at the onset of each recruitment effort areas within the individual business units/departments in which there appears to be an inequity and proactively gear/target our recruitment efforts to meet those short falls.