VSB in the Media

February

Philadelphia Business Journal  
Quinetta Roberson (Management)
Diversity, a problem no more? Brownstein Group to accelerate workforce inclusion by 2020 

Marketing Insider
Charles R. Taylor (Marketing & Business Law) 
What Can Advertisers Expect From The 2018 Winter Olympics?

Financial Management
Charles R. Taylor (Marketing & Business Law)
The secrets to successful Olympic sponsorships

Markets Insider
Villanova School of Business - Alumni Announcement
Michael J. Guyette Named President and CEO of VSP Global

The Villanovan
Villanova School of Business - Alumni Announcement
NovaNationer Creator Reveals Inspiration for Account

The Villanovan
Villanova School of Business
University Honors The Late Professor Dougherty

Wallet Hub
Aronté Bennett (Marketing & Business Law)
2018’s Most & Least Ethnically Diverse Cities in the U.S.

Business Wire
Villanova School of Business - Alumni Announcement
RLJ Lodging Trust Appoints Robert J. “Bob” McCarthy to Expanded Board of Trustees

Herald-Standard 
Villanova School of Business - Alumni Announcement 
Education briefs

Wallet Hub
Rosario Drago (Marketing)
Cool Credit Cards: Best Terms, Designs & Trends

The Philadelphia Inquirer
David Fiorenza (Economics)
Parade makes Art Museum the heart of Philly 

The Bond Buyer
David Fiorenza (Economics)
Wolf strikes calm tone to kick off Pennsylvania election-year budget fray

NBC News 
David Fiorenza (Economics)
Has the booming economy led to pricier Super Bowl tickets this year? 
(also picked up by AOL)

Philadelphia Business Journal 
Stephen Andriole (Accounting & Information Systems)
Silicon Valley-backed DoorDash to launch in Philadelphia, entering crowded delivery service 'war' 

Digital Journal 
Villanova School of Business - Alumni Announcement 
NMS Capital Advisors Expands New York Investment Banking Team Appointing Paul Heuwetter As Managing Director

Markets Insider 
Villanova School of Business - Alumni Announcement 
Caldwell Partners Announces Promotion of Three Principals

Oshawa Express 
Villanova School of Business - Alumni Announcement 
McCrory, Romanuk among 2018 Sports Hall of Fame inductees

Financial Management
Charles R. Taylor (Marketing & Business Law)
The secrets to successful Olympic sponsorships

MediaPost
Charles R. Taylor (Marketing & Business Law) 
Millennials Rank The Worst Super Bowl Ads Of The Past 5 Years

Ad Week
Charles R. Taylor (Marketing & Business Law) 
Brands Advertising in Super Bowl LII Played It Safe, Largely Avoiding Sex and Politics 

BizBash
Charles R. Taylor (Marketing & Business Law) 
Eagles Defeat Patriots to Win First Super Bowl, Super Bowl Ads Favor Humor Over Politics

SBS News
Charles R. Taylor (Marketing & Business Law) 
Dodge slammed for using Martin Luther King’s voice in Super Bowl ad 
(Also picked up by Global Times)

TRT World 
Charles R. Taylor (Marketing & Business Law) 
Super Bowl Commercials 2018 

EfficientGov 
Charles R. Taylor (Marketing & Business Law)
Super Bowl LII Provides Cities a Lesson on Messaging for Millennials

Associated Press
Charles R. Taylor (Marketing & Business Law) 
Humor, social messages proliferate at a tame Super Bowl
Picked up 250+ times: ESPN, Yahoo! News, NY Daily News, SFGate, Philly.com, Boston.com, Orlando Sentinel, St. Louis Post-Dispatch, Tampa Bay Times, Boston Herald

Associated Press
Charles R. Taylor (Marketing & Business Law) 
Here's a look at the best and the worst Super Bowl ads
Picked up 250+ times: Washington Post, Business Insider, ESPN, Yahoo! Sports and Finance, ABC News, SFGate, Fox Business, Sacramento Bee, Kansas City Star, Orlando Sentinel, Boston Herald

The New York Times
Charles R. Taylor (Marketing & Business Law) 
Advertisers Eschew Politics for Humor in Super Bowl Commercials

AFP
Charles R. Taylor (Marketing & Business Law) 
In Super Bowl ads, a play for values and a contentious MLK message

Associated Press
Charles R. Taylor (Marketing & Business Law) 
The Latest: Male celebrities dominate in Super Bowl ads
Picked up 250+ times: Washington Post, CBS News, Business Insider, ABC News, Yahoo! Sports, NY Daily News, SFGate, Miami Herald, FOX Sports, Washington Times, Sacramento Bee

AFP
Charles R. Taylor (Marketing & Business Law) 
Super Bowl marketers play safe in politically charged atmosphere
Also picked up by Yahoo! Sports

Bustle
Charles R. Taylor (Marketing & Business Law) 
Will The Super Bowl Get Political? 2018 Is Ripe For Statements Big & Small

Quartz
Charles R. Taylor (Marketing & Business Law) 
This year’s Super Bowl commercials may actually surprise you

January

Forbes 
Villanova School of Business - Alumni Announcement
What A Haitian Entrepreneur And Haitian-American Nurse Can Teach Us About Identity 

Reuters 
Charles R. Taylor (Marketing & Business Law) 
Game plan for Super Bowl commercials: Avoid politics 
This was also picked up in FORTUNE

Bucks County Courier Times 
Charles R. Taylor (Marketing & Business Law) 
Bucks County ad agencies weigh in on Super Bowl commercials 

Media Post
Charles R. Taylor (Marketing & Business Law) 
What Makes a Super Bowl Commercial 'Millennial Friendly'?

Variety 
Charles R. Taylor (Marketing & Business Law) 
Madison Avenue Hopes Super Bowl Ads Won’t Get Trumped by Politics 

Ad Age
Charles R. Taylor (Marketing & Business Law) 
Why More Super Bowl Ads Are Touting Philanthropy 

Markets Insider 
Villanova School of Business - Alumni Announcement
Southern California Hospital Trustee, Former CEO Elected 2018 Board Chair of California Hospital Association

Markets Insider
Villanova School of Business - Alumni Announcement
Peter Barsz Appointed to DNB Financial Corporation Board of Directors

TBS
Villanova School of Business - Alumni Announcement
Conan Without Borders: Haiti

The Times of Chester County 
Villanova School of Business - Alumni Announcement
Vitali announces bid for 7th Congressional District

Variety
Charles R. Taylor (Marketing & Business Law) 
Mercedes Will Crash the Super Bowl as Ambush Ads Make Digital Advances

Newsday
Charles R. Taylor (Marketing & Business Law) 
Fewer Super Bowl commercials being pre-released this year

Knowledge@Wharton
Peggy Chaudhry (Management & Operations)
*SiriusXM’s OnDemand account required

The Daily Courier
Charles R. Taylor (Marketing & Business Law)
Column: Super Bowl ads now focus on women viewers

Market Insider
Villanova School of Business - Alumni Announcement
Epicor Announces Two New Executive Leadership Appointments to Take Company through Next Phase of Growth

Business Wire
Villanova School of Business - Alumni Announcement
InstaMed Appoints Frank McAnally as Chief Financial Officer

PR Web 
Villanova School of Business - Alumni Announcement
AltaReturn Expands Leadership Team With New Hires

Philly Voice
David Fiorenza (Economics)
Philly among finalists for Amazon HQ2

Markets Insider
Villanova School of Business - Alumni Announcement
Thomas Doll To Keynote Chicago Auto Show Media Preview

Poets & Quants
Dean Joyce E.A. Russell (Management & Operations)
Trendwatch: Dramatic Rise In Freshman, Sophomore Recruiting

Monster
Dean Joyce E.A. Russell (Management & Operations)
7 ways to be a good team player

U.S. News & World Report
Meg Luo (Finance)
Are Your Dividends Really Sustainable?

Wallet Hub
John Sedunov (Finance)
What Is a Good Credit Score?

Wallet Hub
John Sedunov (Finance)
2018’s Best Credit Card for Restaurants – Top 8 Picks

Philadelphia Inquirer
Dean Joyce E.A. Russell (Management & Operations)
A la Trump, how Philly CEOs spend their 'executive time'

Forbes
What Happened To Apple? Rising Stock - Bruised Image - Uncertain Future - Now What?
Stephen Andriole  (Accounting & Information Systems)

CBS3 Philadelphia 
Stephen Andriole (Accounting & Information Systems)
Fighting iPhone Addiction Among Kids: Is It Apple's Responsibility?

NBC10 Philadelphia 
Villanova School of Business
Villanova School of Business Takes Top Ranking from U.S. News for Best Online Graduate Business Program

Insights with Impact
Dean Joyce E.A. Russell (Management & Operations)
Leaders are Always Visible

Philly Voice
Villanova School of Business
These two Philly-area universities rank highest for online education programs 

MediaPost’s Marketing Insider
Keith Wright (Accounting & Information Systems)
Say Hello To Our Little Friends: How New Beacons May Save Old Retail

Philadelphia Magazine
Villanova School of Business – Alumni Announcement
10 Things to Know About Philly New Tech Meetup’s Executive Director

The Hill
Mary Kelly (Economics)
When it comes to regulating the Internet, does it matter what we call it?

Forbes
Stephen Andriole  (Accounting & Information Systems)
Big Trouble For Facebook, Amazon, Google And Apple In 2018


U.S. News & World Report
Villanova School of Business
U.S. News Ranks 2018 Best Online Programs

USA Today
Villanova School of Business
America's top online bachelor's and graduate programs, as ranked by U.S. News & World Report

Business Wire
Villanova School of Business – Alumni Announcement
Amundi Pioneer Appoints New Head of Institutional Distribution for North America  

Business Wire
Villanova School of Business – Alumni Announcement
KBP Biosciences Raises $76 Million in Series A Financing and Appoints Brian P. McVeigh as Chief Executive Officer

PR Newswire
Villanova School of Business – Alumni Announcement
Siegfried Welcomes New Professionals

GlobeNewswire
Villanova School of Business – Alumni Announcement
Bryn Mawr Trust Appoints Jennifer Dempsey Fox, JD, MBA, CFP As President of Bryn Mawr Trust

The Cutter Blog - Cutter Consortium
Stephen Andriole (Accounting & Information Systems)
Digital Transformation Readiness with Steve Andriole (The Cutter Pod, Episode 001)

Born2Invest
Stephen Andriole (Accounting & Information Systems)
6 reasons it's still not too late to invest in cryptocurrency

Irish Examiner
Villanova School of Business – Alumni Announcement
When we were Kings: Ireland’s magic milers

Faculty Expert Reports

Economic Impact Report of the Democratic National Convention in Philadelphia
by David Fiorenza (Economics), June 2016

Super Bowl Ad Report 2016 - Celebrities v. Animals
by Charles R. Taylor (Marketing & Business Law), February 2016

Top Five Trends in Catholic Church Finances in the 21st Century
by Charles Zech (Economics), September 2015

For More Information

For more information or assistance, please contact:

Communications & Marketing
Villanova School of Business
Villanova University
800 Lancaster Avenue
Bartley Hall
(610) 519-6715
Email Us