The Center for Marketing and Consumer Insights Debuts

jeremy kees headshot

Villanova, PA, September 15, 2014 – The Villanova School of Business (VSB) announced the re-launch of the Center for Marketing and Public Policy (CMPPR) as the Center for Marketing and Consumer Insights (CMCI).

Building upon the success of the CMPPR, the Center for Marketing and Consumer Insights will leverage the marketing expertise of faculty and advisory council members to create an unparalleled student experience and improve the science and practice of marketing as it relates to the consumer experience.

The CMCI will support faculty as they develop insights about consumers based on cutting-edge and scientifically rigorous research. These findings will be distributed through classroom teaching, hands-on student training and interactive events that provide a forum for thoughtful dialogue among scholars, students, alumni, practitioners and policymakers.

The center also will provide opportunities for students to explore and discover new marketing and consumer research, and it will help prepare them to enter a competitive marketplace with both fundamental and applied proficiency.

The new CMCI will be led by Jeremy Kees, PhD, associate professor of marketing and the Richard Naclerio Emerging Scholar in Public Policy. Dr. Kees landed on Poets and Quants’ list of the “40 Most Outstanding B-School Profs Under 40 in the World” for his prolific research in consumer behavior, specifically with regard to cigarette package warnings and food nutrition labels.

The CMCI team will also include Charles R. Taylor, PhD, The John A. Murphy Professor of Marketing, who will serve as associate director and senior research fellow, and Julie Pirsch, PhD, assistant professor of marketing, who has been named associate director.

To learn more about the Center for Marketing and Consumer Insights, please visit: http://www1.villanova.edu/villanova/business/centers/marketing_consumerinsights.html

The Villanova School of Business (VSB) is ranked #24 in the nation by Bloomberg Businessweek and has been at the forefront of business education since it was founded in 1922. Serving over 2,500 undergraduate and graduate students, VSB is home to six Centers of Excellence (the Daniel M. DiLella Center for Real Estate, the Center for Business Analytics, the Center for Global Leadership, the Center for Marketing & Consumer Insights, the Center for the Study of Church Management & Business Ethics and the Center for Innovation, Creativity, and Entrepreneurship (ICE) Center) with each center designed to foster innovative, cross-disciplinary research and teaching opportunities for business faculty. VSB is known for academic rigor; creativity and innovation; hands-on and service learning opportunities; a firm grounding in ethics; and an applied education that prepares students to become outstanding leaders and global citizens within the ever-changing, complex, and fast-paced world of business. For more, visit business.villanova.edu.

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