I have served as a consultant in marketing research and brand strategy development to various Fortune 500 companies, primarily in the food, health, and financial services areas. Brand experience includes Prego, Pepperidge Farm, Vlasic, Swanson, Godiva, Campbell Soup, V8, PECO, among others. I have also served on the Board of Directors for two different firms for a total of over 28 years during which I contributed to brand development and positioning.
I have taught capstone marketing courses for over 35 years where I have utilized many cases focused on brand issues. I have consulted with Harvard Business School on the development of six brand focused cases.
My consulting company participated in over 500 marketing research projects over the 23 years I actively consulted.
I taught both undergraduate and graduate research courses for over 25 years although I have concentrated on capstone courses over the past ten years.