Faculty Experts - Jie Xu, Ph.D.

Jie Xu, Ph.D.

Jie Xu, Ph.D.
Assistant Professor

Area of Expertise:

  • Health Communication
  • Advertising
  • International Public Relations


Public communication, especially health communication campaigns that promote desirable behaviors like anti-smoking campaigns, can catalyze a sea change in societal attitudes and habits. This area of the communication field is Dr. Xu's specialty. She can also speak authoritatively on international advertising, broadcast research, and communication research.


  • Ph.D., The University of Alabama
  • M.A., Nanking University
  • B.A., Nanking University

Selected Publications

  • Xu, Ji, "Health orientation and media exposure among Chinese college students: Family, Internet and life satisfaction," China Media Research, publication pending.
  • Xu, Ji, "Examining the trust crisis for multi-national corporations in China: A triple-case study of international public relations," Journal of Development Communication, publication pending.
  • Zhou, S., Ye, Y., and Xu, J., "Social and psychological functions of media entertainment: Present theories and future research in China and the West," Chinese Journal of Communication & Society, 10, 157-178.
  • Pan, P., and Xu, J., "On-line strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites," Public Relations Review, 35(3), 251-253, 2009.

Selected Professional Experience

  • Instructor, Nanjing University, Department of Communication
  • Teaching Assistant, University of Alabama
  • Guest Lecturer, University of Alabama

Selected Research

  • Research Fellow, Villanova University, Center for Marketing and Public Policy Research, 2008.
  • Research Fellow, Fudan University (Shanghai), Research Center for International Public Relations, 2005.
  • Research Assistant, University of Alabama, Institute for Communication Research, 2004-2008.
  • Research Fellow, Nanjing University, Research Institute of Mass Communication 2001-2004.

About Villanova

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