Fundamentals of Fundraising
Offered by the Greater Philadelphia Chapter of the Association of
Fundraising Professionals and Villanova University, Office of
Continuing Studies
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Course
Dates
Monday Evenings
6:30 p.m. to 9:00 p.m.
September 21 through December 7, 2009
(12 sessions) |
Location Villanova University Main Campus
800 Lancaster Avenue
Villanova, PA 19085
Directions |
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Course Description
Effective fundraising requires sophisticated methods of identifying,
cultivating and soliciting potential donors. This course provides an
overview of the techniques needed to succeed. We have selected a faculty
of leading development professionals to share their knowledge and extensive
experience. Through this course, you will develop an inventory of skill
for meeting the challenges of the fundraising profession.
Accreditation and Course Certificate
This course is cosponsored by the Greater Philadelphia Chapter of AFP and
Villanova University. Villanova will award 3 CEU's (Continuing Education Units) and a
Certificate of Achievement for successful completion of the program.
CEUs apply toward the eligibility requirements of the Certified Fundraising
Executive (CFRE) designation. The CFRE certification is awarded to
individuals who have met the standards of professional practice and ethics set
by the CFRE Professional Certification Board, a partnership program of AFP,
Association for Healthcare Philanthropy, Association of Lutheran Development
Executives, National Catholic Development Conference and national Council for
Resource Development
| What
will I learn? |
Who
should take this course? |
- How to identify, cultivate and solicit prospective
donors from among individuals, foundations and corporations.
- How to apply the latest information technology to your
fundraising program.
- How to plan, implement and manage an annual giving
program.
- How to build meaningful, workable relationships with
board members and volunteers.
- How to use Planned gifts to raise endowment funds.
How ethical and legal issues affect our profession.
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- Professional fundraising personnel who wish to broaden
their skills and knowledge.
- Those seeking to enter the development profession.
- Executive Directors of nonprofit organizations.
- Volunteers engaged in fundraising activities.
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Course Schedule: Fundamentals of Fundraising
Starting a Development
Program: An Overview of Fundraising
September 21, 2009
Instructor:
Robbe Healey, ACFRE, VP for Philanthropy , Simpson Senior Services, Senior Member,
Farr Healey Consulting LLC
Marketing, Public Relations and Special Events
September 28, 2009
Instructor: Ronald Siggs, CFRE, Vice President, Development & Public
Relations, Magee Rehabilitation
Annual Giving: The Annual Appeal, Direct Mail and On-Line
Contributions
October 5, 2009
Instructor:
Jane Konefsky, CFRE,
Associate Director, Program &
Resource Development, YWCA of Bucks County
Major Gifts:
Research, Cultivation, Solicitation and Stewardship
October 12, 2009
Instructor: Noel Stanek, President, Kane Stanek Associates
The Basics of Planned Giving
October 19, 2009
Instructor: Lise D. Twiford, MBA, CFRE, Vice President, Development,
Lehigh Valley Hospital
Capital Campaigns
October 26, 2009
Instructor: Noel Stanek, President, Kane Stanek Associates
The Role of the Nominating Committee in Development Planning
November 2, 2009
Instructor: Lee
Daney, CFRE, President, North Star Strategies, Inc.
Technology for NPO's:
Donor Information Management and the Internet
November 9, 2009
Instructor:
Charles G. Hunsaker, President, R I Arlington
Robert DeMartinis, CFRE, President, Hope Associates
Mission
Statements, Vision Statements and the Proposal Writing Process
November 16, 2009
Instructor: Louis J. Beccaria, Ph.D., President/CEO,
Phoenixville Community Health Foundation
Solicitation
& the Donor's Perspective
November 23, 2009
Instructor: Bruce Brown, Director, Hoxie-Harrison Smith Foundation
Lee Daney, CFRE, President, North Star Strategies, Inc.
Accountability, Ethics and the Law
November 30, 2009
Instructors: Donald W. Kramer, Esq., Partner, Montgomery, McCracken Walker & Rhoads
Michael J. Rosen, CFRE, Executive Vice President, Client Development, Legacy
Leaders
Putting it all Together:
the Development Plan
December 7, 2009
Instructor:
Robbe Healey, ACFRE, VP for Philanthropy , Simpson Senior Services, Senior
Member, Farr Healey Consulting LLC
Fees, Registration, Billing/Payments, Parking and Cancellation Policy
Registrants will be accepted on a first come first serve basis. Registration is
not available for individual program topics.
Course Fees:
$525.00 – AFP Member* (CRN 33312)
$625.00 – Non-Member (CRN 33313) * To learn how you can become and
AFP Member, call 610.642.0599.
Parking Fees:
All students of Villanova University are required to purchase a parking tag.
Permits for campus parking are issued directly through the Villanova University's Public Safety/Parking
Office located in Farrell Hall.
Parking applications must be processed on-line through NOVASIS. Upon registration, you will receive information
regarding this process and a pin number in the mail.
For parking information and Fee Schedule please
visit www.publicsafety.villanova.edu or call the Parking Office at 610.519.6990
Registration:
Enroll by September 14, 2009
Registration form can be printed and sent by fax or mail, or you may
Register Here
Billing:
Students and authorized users are able to view billing statements and
make secured payments electronically. You can also print official
invoices for self and employer use. Once you receive your confirmation
and VU ID #, you may log onto V-Bill to view/pay your bill electronically. Bills
are updated the 1st, 10th and 20th of every month.
Villanova University
Office of Continuing Studies
Stanford Hall
800 Lancaster Avenue
Villanova, PA 19085
FAX-610.519.6144
For more information, please contact: 610-519-4310.
Payment:
Payments are due no later than the first day of class. This requirement applies
to all students, including those who register too late to receive a bill. Please
TERMS of BILLING on registration page.
To ensure maximum results for each student, class size is limited.
For further information call 215-473-2261.
Cancellation Policy:
Cancellations must be in writing and received by the Office of Continuing
Studies before the first class. No refunds are granted once the class begins.
The Office of Continuing Studies reserves the right to cancel classes or
arrangements, totally or in part, due to insufficient enrollment or unforeseen
circumstances.
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