Fundamentals of Fundraising
Offered by the Greater Philadelphia Chapter of the Association of
Fundraising Professionals and Villanova University, Office of
Continuing Studies
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Course
Dates
Monday Evenings
6:30 p.m. to 9:00 p.m.
February 4 through April 28, 2008
(12 sessions) |
Location Villanova University - Main Campus
800 Lancaster Avenue
Villanova, PA 19085
Directions |
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Course Description
Effective fundraising requires sophisticated methods of identifying,
cultivating and soliciting potential donors. This course provides an
overview of the techniques needed to succeed. We have selected a faculty
of leading development professionals to share their knowledge and extensive
experience. Through this course, you will develop an inventory of skill
for meeting the challenges of the fundraising profession.
Accreditation and Course Certificate
This course is cosponsored by the Greater Philadelphia Chapter of AFP and
Villanova University. Villanova will award three Continuing Education
Units (CEUs) and a certificate for successful completion of this course.
CEUs apply toward the eligibility requirements of the Certified Fundraising
Executive (CFRE) designation. The CFRE certification is awarded to
individuals who have met the standards of professional practice and ethics set
by the CFRE Professional Certification Board, a partnership program of AFP,
Association for Healthcare Philanthropy, Association of Lutheran Development
Executives, National Catholic Development Conference and national Council for
Resource Development
| What
will I learn? |
Who
should take this course? |
- How to identify, cultivate and solicit prospective
donors from among individuals, foundations and corporations.
- How to apply the latest information technology to your
fundraising program.
- How to plan, implement and manage an annual giving
program.
- How to build meaningful, workable relationships with
board members and volunteers.
- How to use Planned gifts to raise endowment funds.
How ethical and legal issues affect our profession.
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- Professional fundraising personnel who wish to broaden
their skills and knowledge.
- Those seeking to enter the development profession.
- Executive Directors of nonprofit organizations.
- Volunteers engaged in fundraising activities.
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Course Schedule: Fundamentals of Fundraising
Starting a Development
Program: An Overview of Fundraising
February 4, 2008
Instructor:
Robbe Healey, ACFRE, Development Director, The Hickman, Senior
Member, Farr Healey Consulting LLC
Marketing, Public Relations and Special
Events
February 11, 2008
Instructor:
Ronald Siggs, CFRE, Vice President, Development & Public
Relations, Magee Rehabilitation
Annual Giving: The Annual Appeal, Direct Mail and On-Line
Contributions
February 18, 2008
Instructor:
Jane Konefsky, CFRE,
Associate Director, Program &
Resource Development, YWCA of Bucks County
Mission
Statements, Vision Statements and the Proposal Writing Process
February 25, 2008
Instructor: Louis J. Beccaria, Ph.D., President/CEO,
Phoenixville Community Health Foundation
The Basics of Planned Giving
March 3, 2008
Instructor: Lise D. Twiford, MBA, CFRE, Vice President, Development,
Lehigh Valley Hospital
Major Gifts:
Research, Cultivation, Solicitation and Stewardship
March 10, 2008
Instructor: Noel Stanek, President, Kane Stanek Associates
Capital Campaigns
March 17, 2008
Instructor: Noel Stanek, President, Kane Stanek Associates
The Role of the Nominating Committee in Development Planning
March 31, 2008
Instructor: Lee
Daney, CFRE, President,
North Star Strategies, Inc.
Technology for NPO's:
Donor Information Management and the Internet
April 7, 2008
Instructor:
Charles G. Hunsaker, President, R I Arlington
Robert DeMartinis, CFRE, President, Hope Associates
Solicitation
& the Donor's Perspective
April 14, 2008
Instructor: Bruce Brown, Director, Hoxie-Harrison Smith
Foundation
Lee Daney, CFRE, North Star Strategies, Inc.
Accountability, Ethics and the Law
April 21 , 2008
Instructor: Donald W. Kramer, Esq., Partner, Montgomery,
McCracken Walker & Rhoads
Michael J. Rosen, CFRE, Executive Vice President, Client Development, Legacy
Leaders
Putting it all Together:
the Development Plan
April 28 , 2008
Instructor:
Robbe Healey, ACFRE, Development Director, The Hickman, Senior
Member, Farr Healey Consulting LLC
Course Fee*$525.00 – AFP Member (CRN 31454)
$625.00 – Non-Member (CRN 31455)* To learn how you can become and
AFP Member, call 610.642.0599.
Registrants will be accepted on a first come first serve basis. Registration is
not available for individual program topics.
Upon completion…
Upon completion of the course you will receive a certificate for 3.0 CEU’s
(continuing education units) from Villanova University.
Registration:
Enroll by January 28, 2008
Registration form can be printed and sent by fax or mail, or you may
Register Here
Billing:
Students and authorized users are able to view billing statements and make
secured payments electronically. You can also print official invoices for self
and employer use. Once you receive your confirmation and VU ID #, you may log
onto www.bursar.villanova.edu
to view/pay your bill electronically. Bills are
updated the 1st and 15th of every month.
Villanova University
Office of Continuing Studies
Stanford Hall
800 Lancaster Avenue
Villanova, PA 19085
FAX-610.519.6144
For more information, please contact: 610-519-4310.
Payment:
Payments are due no later than the first day of class. This requirement applies
to all students, including those who register too late to receive a bill. Please
TERMS of BILLING on registration page.
To ensure maximum results for each student, class size is limited.
For further information call 610-519-4310.
Cancellation Policy:
Cancellations must be in writing and received by the Office of Continuing
Studies before the first class. No refunds are granted once the class begins.
The Office of Continuing Studies reserves the right to cancel classes or
arrangements, totally or in part, due to insufficient enrollment or unforeseen
circumstances.
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