INCLUSION AND BELONGING IN MARKETING
Now more than ever, brands are challenged to reflect and understand the full spectrum of their customers. That means building talent and cultures grounded in inclusivity and belonging.
The Center for Marketing and Consumer Insights invites alumni and industry partners to join us in advancing inclusivity and belonging in marketing. Together, we will create pathways for students of all backgrounds to thrive. Our plan involves two key components:
Create a culture of belonging
First, we want to ensure that ALL students can find and access the experiences and resources they need to become successful marketers.
Attract a variety of students to marketing
Below, we highlight employers that embrace diverse talent along with support that doubles-down on inclusion.
INCLUSION & BELONGING ALUMNI TASK FORCE PROFILES
This work is no longer optional. In an increasingly diverse and global society, we need teams rich in backgrounds, perspectives and experiences to better our work and our world. To foster a culture of inclusive marketing, CMCI’s task force aims to support, guide, and promote all of Villanova’s future marketers.
Richard Renzulli ’06 VSB
Measurement Lead, Google
Jack Ringwood
President & CEO, AUS
“Inclusion and Segmentation are not exclusive; effective and useful segmentation must begin with inclusion.”
LeAnne (Armstead) Randolph ’08 CLAS
Senior Account Manager, Kroger Precision Marketing
“I don't believe businesses can ignore inclusion and belonging and still achieve success. Without these values, our well-being suffers; with them, it improves.”
Kristin Recchuiti ’00 MBA
CEO, Kinderfarms
Ramon Jones ’91 VSB
Former CMO, Nationwide
Ju Lee ’27 VSB
CMCI Warner Fellow for Inclusive Marketing
Advancing Belonging & Inclusion
Listening to students, alumni and faculty helps us learn what students of diverse backgrounds need to become successful marketers. We’re making progress, but we’re far from done.
- Created a new “Diversity & Inclusion” space in our weekly newsletter to marketing students highlights programs and internships for diverse talent.
- Hosted programs and industry events with marketers from diverse backgrounds sharing their stories.
- Increased outreach to campus groups that support students of diverse backgrounds.
- Building a virtual library of employers and industry experiences—nearly 30 and counting—to help students find the places that celebrate diverse talent and inclusion in marketing.
Learn how they make inclusion a priority so you can find a culture where you feel you belong.
Amazon a culture that is inclusive is integral to people doing their best work. Overview | Affinity Groups
Google - Building a workforce that's more representative of its users, and a workplace that creates a sense of belonging. Approach
JPMorgan Chase embraces a workplace for everyone where >20,000 employees belong to one of the firm's 70 employee resource groups. Overview & Employee Resource Groups
Johnson & Johnson - Different perspectives to create a better, healthier world. D&I Impact Review | Employee Resource Groups
Nationwide supports every associate's success and encourages an environment where they can feel challenged, appreciated, respected and engaged. Overview | Associate Resource Groups
NBCUniversal stands for including everyone, as a driver for growth and innovation. Initiatives
Octagon (sports marketing) - Taking a collective team approach to diversity & inclusion. Overview
WPP - Embraces differences to build a pipeline of talent and nurture a vibrant, inclusive, and equitable global culture. Overview
Internships and professional development can further your interests in marketing and related areas.
Dear Black Talent - Discover where you belong in marketing, learn about different paths, and more. Learn more
Emma Bowen Foundation recruits promising students of color for paid internships at the nation's leading media, PR and tech firms. Learn more | Apply here
INROADS seeks high performing students for internship opportunities at some of the nation’s largest companies. Learn more | Apply
T. Howard Foundation offers internships, professional development, scholarships and more to underrepresented students interested in media and entertainment. Learn more | Apply in the Fall
Student Perspectives
Myles Williams ’21 VSB,
Marketing Major
“In the last few years, I struggled to make connections… and find opportunities within companies or industries that are appealing to students of color. I found my own solutions by networking with alumni on LinkedIn … but having access to programs and connections more suitable to my desires would have been extremely beneficial.”
Jeremy Kees
Faculty Director
Jeremy.kees@villanova.edu
Ivy Wang
Director
Ivy.wang@villanova.edu
Kate Grady
Assistant Director
kaitlin.grady@villanova.edu
SUPPORT THE CENTER
Your donations enable CMCI to advance experiential learning and thought leadership initiatives.