PUBLIC RELATIONS & ADVERTISING
Available as a Major or Minor
Online and Hybrid
PUBLIC RELATIONS & ADVERTISING MAJOR & MINOR
The bachelor’s degree in Public Relations & Advertising is designed to prepare students to become ethical, strategic and creative communication professionals who thrive in a rapidly evolving digital landscape. The program integrates theory, practice, and technology to develop graduates who can craft compelling messages, manage brand reputation, and lead communication efforts across a variety of platforms and audiences.
The Public Relations & Advertising major is available for students pursuing a Bachelor of Interdisciplinary Studies (BIS) or a Bachelor of Arts (BA) or as a minor for students persuing another major.
Curriculum and Coursework
Through experiential projects, collaborative problem-solving, and portfolio development, students will graduate ready to contribute to agencies, corporations, nonprofits, government, and entrepreneurial ventures in a global communication environment.
Key areas of learning:
- Public Relations: research, writing, planning and problem solving
- Advertising: modern techniques and strategy, consumer behavior, market research and analysis, message development for print and broadcast, and media selection
- Writing: Students will produce print news releases, position papers, feature stories, media advisories, media kits, and more
- Communication: social media strategy, storytelling, and crisis communication
CURRICULUM
The courses and curriculum of the Public Relations & Advertising major at Villanova University prepares students for a career in an exciting, fast-paced field.
ADMISSIONS
Our admissions team is ready to evaluate your transcript, assist with the application process and answer any questions on the steps toward enrollment.
Transfer Students
Villanova allows students to transfer up to 90 credits from other regionally accredited institutions. CPS has partnerships with many local community colleges and higher education institutions, allowing students an easier path to their degree at Villanova.
What's the difference between the BIS and BA?
The primary difference between a Bachelor of Interdisciplinary Studies (BIS) degree and a Bachelor of Arts (BA) degree is the core curriculum that must be completed for each.
Students completing the BIS degree follow a 39-credit core curriculum. This provides more flexibility and choices in selecting classes.
Students completing the BA degree follow the College of Liberal Arts and Sciences 44-credit core curriculum, which includes foreign language courses and science courses with a lab.