Entrepreneurial Workshop

Bring your ideas to life by applying innovation strategies and entrepreneurial thinking to a real-world opportunity. In this hands-on workshop, you'll work closely with faculty mentors to develop, test and refine an entrepreneurial concept or workplace innovation initiative.

Drawing on skills developed throughout the program, you'll move from defining the opportunity and gathering customer insights to testing your concept, evaluating business models and considering pricing, revenue and financial fundamentals. Along the way, you'll use research, feedback and analysis to strengthen your idea and determine how it can create meaningful value.

The course culminates in a professional-quality business case and pitch that brings your thinking together for peers, mentors and other stakeholders. You'll leave with a tested concept, practical experience navigating the innovation process and a clearer understanding of what it takes to move an idea toward implementation.

Prerequisites: Foundations of Entrepreneurial Thinking and Entrepreneurial Toolkit: Markets and Models