Smart Growth Strategies for Entrepreneurs

Learn how to evaluate opportunities, test assumptions and make informed decisions about growth. In this course, you'll explore practical strategies for determining market viability, understanding customer needs and using data and feedback to guide the development of new products, services or business opportunities.

You'll examine market segmentation, customer discovery and minimum viable products to test ideas before making larger investments of time or resources. As opportunities develop, you'll consider how data can inform strategic pivots, build short- and long-term growth projections and evaluate the challenges that emerge as an initiative expands. The course also explores the role professional networks can play in supporting growth and the strategic considerations involved in different exit pathways.

By the end of the course, you'll be better prepared to assess market opportunities, develop evidence-based growth strategies and determine when to refine, expand or reconsider an idea. You'll leave with practical approaches for making growth decisions grounded in customer insight, market conditions and long-term value.

Prerequisite: Entrepreneurial Toolkit: Markets and Models