Villanova Digital Marketing Certificate
Pursue The Next You™ with in-demand digital marketing skills.
Build your marketing expertise and lay a powerful foundation for career growth. Learn digital marketing with the flexibility of Villanova’s online certificate program. Gain the expertise employers want through Villanova’s 100% online Digital Marketing Certificate.
Whether you're looking to grow your brand, advance your career or pivot into a high-growth field, Villanova's digital marketing training provides the information and experience to excel in any marketing setting. Strengthen your marketing knowledge, fill in the gaps and gain the confidence to take on bigger challenges.
Special Enrollment Promotion!
20% Tuition Savings
New students who register between April 14 and May 11, can apply a 20% tuition savings code to select professional education courses and programs when they enroll in our upcoming May 11 session start date. Complete the form above to receive promo code by email.
Tuition savings applicable to packages with May 11 course start dates only. See course descriptions to enroll in individual courses. Review Terms and Conditions.
DIGITAL MARKETING CERTIFICATE COURSES
Choose three courses from the list below to complete the full certificate.
Master the essentials of digital marketing, from market research to campaign execution. This course covers key strategies, including SEO, paid advertising, social media and CRM, to drive engagement and maximize ROI. Learn to develop multi-channel marketing plans, analyze competitors and stay ahead of emerging trends—gaining the confidence to create high-impact campaigns in today’s fast-paced digital landscape.
Textbook purchase required.
In this course, students will learn industry tools and tactics to effectively market products or services and engage audiences across key digital channels, including search engine marketing, social media, and CRM strategies. You’ll learn how to leverage and analyze various techniques like paid advertising and SEO to optimize marketing budgets and maximize ROI. Additionally, students will design a multi-channel CRM campaign aimed at nurturing leads and improving customer retention. The course also covers how to use social media and influencer marketing to attract and convert targeted customers.
Textbook purchase required.
In this course, students learn to plan, produce and optimize social media content that aligns brand voice with audience insights across major platforms. You’ll apply storytelling, copywriting, design and short-form video techniques to build platform-ready posts and mini campaigns, then use analytics to test, iterate and improve results. Students create a content calendar, launch a four-week publishing plan and evaluate performance with KPIs to drive engagement and conversions. The course also covers ethical guidelines, attribution basics and light automation for consistent output.
The Advanced Digital Marketing & Analytics course empowers students to design and optimize effective sales and marketing funnels. You’ll learn how to manage and elevate a brand’s digital reputation by employing trust-building strategies, addressing negative feedback, and utilizing AI tools to enhance marketing initiatives. The course highlights the critical role of digital presence in fostering trust, improving customer experience, boosting operational efficiency and driving ROI.
Textbook purchase required.
Gain the financial acumen needed to make informed business decisions. This course equips non-financial managers with the skills to interpret financial statements, analyze business performance and confidently engage in strategic financial discussions. Through a hands-on approach, you'll learn key concepts such as budgeting, forecasting, capital budgeting and risk assessment, empowering you to contribute meaningfully to financial planning and business strategy.
FLEXIBLE BY DESIGN
Our programs are built for busy adult learners. Each course requires a one-hour live session one evening per week. Additional coursework can be done whenever is most convenient for you. You'll follow a structured weekly rhythm, supported by a learning experience that blends faculty-led guidance, peer engagement and applied work to help you connect concepts to your professional context. In addition, career management resources are available to support goal-setting, professional materials and next-step planning.
WHO SHOULD ENROLL?
- Aspiring digital marketers who want a solid foundation in digital marketing
- Marketers, analysts, social media managers and digital content creators who want better campaign execution and results
- Individuals who want to enhance lead generation, build brand awareness and improve customer experience
- Entrepreneurs leveraging digital platforms to achieve business goals
HEAR FROM OUR STUDENTS
I’m learning things that I can use today. The Digital Marketing course has introduced tools and strategies that I’ve already started applying. I’ve been able to refine our outreach through more targeted messaging and stronger digital content, which has led to increased engagement. The more we connect, the more opportunities we create—whether it’s through mentoring, networking, or real-world insights. This course is helping me bridge those connections more effectively.
- Priscilla J.
LEARNED SKILLS
- Website Basics
- Brand Identity
- Audience & Customer Understanding
- Content Creation
- Social Media Presence
- Email Marketing Essentials
- Search Basics
- Online Advertising
- Measuring What Works
- Ethical Marketing Practices
Earn a Certificate in Digital Marketing
Earn a certificate and digital badge for each course you complete. Complete all three courses to earn your program certificate. Hosted through Credly, Villanova digital badges provide verifiable information about the credential and the requirements completed to earn it.
Showcase your expertise by adding your credentials to your resume, LinkedIn profile or email signature.
THE VILLANOVA DIFFERENCE
The College of Professional Studies has cultivated a distinguished reputation for delivering the hallmark Villanova experience — academically rigorous, top-quality and innovative programs within a supportive community — to students who are pursuing higher education amidst busy professional and personal lives. As an internationally recognized institution, Villanova is proud of its vibrant community of alumni, faculty, students and staff who are dedicated to driving meaningful impact and transformative change within their communities.
At Villanova, we believe where you've been is just the beginning.
Pursue the Next You.™
Please note that this program is 225 Clock Hours.