Inclusion & Belonging in Marketing
Now more than ever, brands are challenged to reflect and understand the full spectrum of their customers. That means building talent and cultures grounded in inclusivity and belonging.
The Center for Marketing and Consumer Insights invites alumni and industry partners to join us in advancing inclusivity and belonging in marketing. Together, we will create pathways for students of all backgrounds to thrive. Our plan involves two key components:
Create a culture of belonging
To start, we want to ensure that diverse students can find and access the experiences and resources they need to become successful marketers.
Attract diverse students to marketing
Soon, we’ll add more programs to highlight employers that embrace diverse talent along with financial assistance that doubles-down on inclusion.
This work is no longer optional. In an increasingly diverse and global society, we need teams rich in backgrounds, perspectives and experiences to better our work and our world.
Inclusion & Belonging Task Force Profiles
Richard Renzulli ’06 VSB Measurement Lead, Google
Jack Ringwood President & CEO, AUS
LeAnne (Armstead) Randolph ’08 CLAS Senior Account Manager, Kroger Precision Marketing
Kristin Recchuiti ’00 MBA CEO, Kinderfarms
Ramon Jones ’91 VSB Former CMO, Nationwide
Ju Lee ’27 VSB CMCI Warner Fellow for Inclusive Marketing
Student Perspectives
Myles Williams ’21 VSB,
Marketing Major
“In the last few years, I struggled to make connections… and find opportunities within companies or industries that are appealing to students of color. I found my own solutions by networking with alumni on LinkedIn … but having access to programs and connections more suitable to my desires would have been extremely beneficial.”
Advancing Belonging & Inclusion
Listening to students, alumni and faculty helps us learn what students of diverse backgrounds need to become successful marketers. We’re making progress, but we’re far from done.
- Created a new “Diversity & Inclusion” space in our weekly newsletter to marketing students highlights programs and internships for diverse talent.
- Hosted programs and industry events with marketers from diverse backgrounds sharing their stories.
- Increased outreach to campus groups that support students of diverse backgrounds.
- Building a virtual library of employers and industry experiences—nearly 30 and counting—to help students find the places that celebrate diverse talent and inclusion in marketing.
Jeremy Kees
Faculty Director
Jeremy.kees@villanova.edu
Ivy Wang
Director
Ivy.wang@villanova.edu
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