Video Creation Guide

The following checklist is a guide for creating video content at Villanova University to ensure that the Villanova community has the proper resources to tell our stories while also optimizing for brand and legal considerations.

• What is the purpose or desired outcome of your video? (e.g. informational, donations, solving a problem, etc.)
• Who is the audience for your video: internal (e.g., faculty, staff, students) or external (e.g., public audiences), or both? This will determine your video privacy settings as well as platform (e.g., YouTube, Vimeo, etc.).

• Videos can be produced by your team, UTS, or a third-party video production vendor, but in all cases the guidelines below should be followed.
  
• If you work with a third-party vendor, best practice is to make sure that at the conclusion of your project, all raw videos files are turned over to and owned by Villanova for future use. Contact the video team to determine the process for file transfers. 

• Determine your needs for distribution: whether you are using a webpage, email or social media channels, these platforms have different spec and length requirements that should be kept in mind as you are planning your content.
  
• Make sure your final deliverables from vendors include access to both the final video files (in your desired formats) and the raw video materials for storage and archival purposes.

• Please consider deadlines, timing for review and approvals and other factors that could impact your timeline.
  
• The various steps below require appropriate lead times that should be kept in mind when you are kicking off the project.
  
• The UTS video and audio production services and third-party vendors may have varying production timelines depending on other projects that are in their queue.

• Who will be featured on screen? Will your video project include students, alumni, faculty, staff or a combination of these groups? See below for information on getting necessary consent from video participants.
  
• Villanova strives to be an inclusive community comprised of students, alumni, faculty and staff from different backgrounds, experiences and identities. Diversity is at the heart of who we are as a community and should be evident in your video project.

University Communication and Marketing

If you are interested in learning more or getting assistance in starting a video project, email Villanova's Marketing team to request a video or social media marketing consultation.

Or, you can request a meeting with the Marketing team:

• Here you will find a link to our Design Job Request Form.
• When you reach the form, you can select the option for “Not sure where to start? Meet with the Marketing Team to develop your project.” Please fill in your info and someone from the Marketing Team will be in touch to schedule a meeting.
• Please note that when you click on the link to the actual form, you will need to be on the VU network through Vdesktop or Gateway to access the form.

UTS

If you need assistance producing your video, and/or you are interested in uploading content for YouTube or Vimeo, or need audio/video assistance on campus, visit the Video Production Services page.